Eptura

Social Media Manager

• Write, create, curate, publish and manage content (image, video, written, and audio) on company social media platforms, ensuring brand consistency through tone, look, and feel.
• Develop and maintain social publishing editorial calendar aligned with brand, demand generation, product marketing, customer marketing, communications, and executive visibility initiatives.
• Adapt company messaging, thought leadership, and campaigns into compelling social content tailored for specific audiences and channels.
• Collaborate closely with internal and external teams to develop and implement social media components of integrated marketing campaigns, including a combination of organic, paid, and boosted tactics.
• Apply understanding of the sales process to support pipeline generation and ensure campaign tracking is in place to monitor attribution.
• Curate content for and administer employee social advocacy program.
• Partner with company leaders and subject matter experts to amplify thought leadership and support executive social media presence.
• Regularly measure, report on, and refine tactics based on KPIs such as reach, engagement, sentiment, follower growth, traffic, and conversions.
• Act as community manager across social channels, responding timely to public and private comments and questions.
• Maintain up-to-date, brand-aligned company profiles on social channels and consistently adhere to social media reputation management protocols.
• Administer social platform account security, passwords, and access in conjunction with marketing operations.
• Maintain knowledge of changing algorithms, platform capabilities, and content specifications across social channels to ensure all assets are optimized.
• Leverage social listening, competitive analysis, and performance benchmarking to identify industry, competitor, and customer trends, and recommend content opportunities, audience engagement tactics, and channel strategy improvements.
• Represent company and support media and analyst relations through online advocacy.
• Collaborate with internal teams to develop and maintain guidelines for employee social media use.
• Maintain familiarity with key product features and updates to clearly communicate competitive differentiation.
• Facilitate communication between internal teams and external agencies as needed.

Social Media Strategist

Account Executive

• Pursue well-qualified prospects with energy and determination, building a strong pipeline and cultivating relationships with key decision-makers.
• Communicate Eptura’s value through a consultative sales approach, addressing customer needs and delivering impactful solutions.
• Smash your quota by generating new revenue, expanding current business, and securing renewals.
• Collaborate with the business development team to drive qualified opportunities and manage the sales cycle effectively.
• Confidently engage and sell to executives, VPs, and C-level leaders, showcasing strategic value.
• Develop and execute strategic sales plans tailored to your assigned territory or vertical.
• Maintain and utilize Salesforce effectively, ensuring accurate and timely updates of candidate and pipeline data.
• Forecast sales performance with precision, leveraging data insights and trends to align with company goals.
• Stay ahead of the curve by keeping current on Eptura product updates, pricing models, and contract terms.

Social Media Strategist

Enterprise Account Executive