Create go-to-market strategy and lead plan execution for new products, ensuring alignment with product management and sales teams.
Lead go-to-market strategies by synthesizing segmentation, targeting, and positioning to create high-impact marketing assets.
Develop compelling product messaging and positioning that resonates with target audiences and differentiates the product in the market.
Develop and implement comprehensive sales enablement tools and materials to effectively communicate product benefits tailored to customer journey and sales channel needs.
Conduct market analysis and customer engagement to inform integrated communication plans and competitive positioning.
Champion the clinician experience across all touchpoints (web, email, e-commerce, social, SEO, webinars) to enhance engagement and retention.
Design and execute multi-channel campaigns (digital and traditional) that drive high-quality lead generation and accelerate pipeline growth.
Collaborate with internal teams to ensure campaign alignment with brand guidelines and commercial objectives.
Build strategic relationships with key customers, thought leaders, and industry influencers to boost visibility and adoption.
Partner with sales, product management, and marketing teams to align priorities and drive execution.
Lead cross-functional initiatives that support product launches, promotions, and customer acquisition efforts.
Ensure marketing and sales alignment through shared goals, communication, and enablement strategies.
Establish clear KPIs and use data-backed insights to monitor, measure, and optimize campaign effectiveness.
Identify performance gaps and implement corrective actions to meet growth targets.
Report on campaign performance through daily management and monthly dashboards.
Utilize CRM (Dynamics, Salesforce) and analytics tools (Tableau) to inform strategic decisions.
Apply project management methodologies to ensure timely delivery of campaign assets and mitigate risks.
Leverage EBS tools (Kaizen, PSP, Daily Management) to enhance lead lifecycle management and revenue traceability.

Requirements

Bachelor’s degree in Marketing Communications, Product Marketing, or related field
Master’s degree in Business Administration (MBA) strongly preferred
Minimum of 7 years of progressive experience in Marketing, Product Marketing or similar
Industry experience in healthcare (dental, medical, vision) or adjacent sectors such as medical devices or pharmaceuticals is highly advantageous; previous B2B experience required
Demonstrated success in developing and executing strategic marketing initiatives focused on brand awareness, lead generation, and conversion

Benefits

annual performance bonus
medical/dental/vision benefits
401K match
other applicable compensation plans

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

go-to-market strategymarket analysissales enablementcampaign executionlead generationKPI establishmentdata analysisproject managementstrategic marketing initiativesproduct messaging

Soft Skills

collaborationrelationship buildingcommunicationleadershipstrategic thinkingcustomer engagementproblem-solvingcreativityadaptabilitycross-functional teamwork

Certifications

Bachelor’s degree in Marketing CommunicationsBachelor’s degree in Product MarketingMaster’s degree in Business Administration (MBA)