Utilize consultative or needs-based selling approach to connect with key clients and stakeholders, providing solutions to business growth and marketing challenges
Conduct productive, consultative client meetings, prioritizing in-person engagement with clients, following up via video when appropriate
Creatively develop strategic and integrated media programs across the brand portfolio: event sponsorships/exhibit space, digital media, custom media, research
Create proposals and sales presentations, present those materials to clients, and close deals
Work with internal production and execution teams to ensure client success on closed programs, including presenting program results to clients and identifying ongoing opportunities for upsell
Accurately forecast, projecting monthly and quarterly revenue, while developing robust pipeline to achieve goals, continuously updating Launchpad CRM with latest opportunity, client and pipeline attribution data (weightings, outreach, all client communication, notes)
Attend key brand and industry events to develop new business and manage existing client relationships, creating and activating an outreach plan for each such event—booking and following through on meetings and event participation commitments
Deliver quarterly territory development presentation to publisher, including documentation of meetings that have taken place with new clients, sales that have been closed—and executed—and a go-forward strategy to achieve goals
Meet or exceed annual sales goal, while clearly understanding and documenting gained and lost business in territory, and a plan to manage churn in territory
Understand latest outreach, sales calls, meeting and new business development best practices, defining and achieving KPIs around them with direction from publisher
Forecast churn, uncover new business, and grow existing client business
Develop deep understanding of assigned brands and products, audience position, competitive set, and points of differentiation
Perform as a team player on internal calls across brand and shared services teams
Be comfortable creating and delivering presentations to the client
Continuously keep up-to-date on client, company and industry intelligence
Requirements
5+ years success in selling B2B integrated media programs including event sponsorships, digital and managing complex client relationships
Exceptional track record of exceeding sales targets
Demonstrable record of strategic, consultative selling across multiple platforms, with proficiencies in building pipeline, prospecting, and managing existing business
Adaptability to authentically connect with and understand varying businesses and people
Ability to address and successfully overcome objections during sales process
Highly organized; exceptional follow through; strong verbal and written communications
Proficient in digital analytics and able to communicate performance to clients
Proficiency in best practice, disciplined, consistent and thorough use of digital CRM tools
Bachelor’s degree
Travel up to 30% of time; available to as needed attend events
Benefits
Health insurance
Dental coverage
Vision benefits
Life insurance
Generous paid time off
EAP
401(k)
HSA and FSA saving accounts
Student loan assistance
Pet insurance
Flexible work arrangements
Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.