Enovis

Product Marketing Manager

Enovis

full-time

Posted on:

Location Type: Remote

Location: California • United States

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About the role

  • As a key member of the Bracing & Supports Marketing team you will play an integral part in helping Enovis drive the medical technology industry forward through transforming patient care and creating better patient outcomes.
  • Product development: Identifies new product opportunities by assessing portfolio gaps, competitive landscape, and capturing VOC.
  • Utilizes market research to properly inform strategy for product commercialization.
  • Develops business cases and presents to senior leadership team.
  • Leads the marketing stream of product development in partnership with PMO & R&D through the new product stage gate launch process.
  • Manages commercialization of newly developed products by leading speed to market activities, developing marketing collateral and promotional strategies, as well as training the sales force.
  • Acts as subject matter and product expert for the assigned product Portfolio.
  • Supports portfolio growth initiatives by providing insights related to VOC and market trends.
  • Collaborate with sales teams to define customers' needs and workflows.
  • Leverages data and competitive insights to continuously evolve our understanding of the customer, the competition, market, surgery and clinical trends.
  • Develops and manages relationships with KOLs. Provides monthly product forecasts to operations to support inventory planning.
  • Supports sales with resolving product issues or information in collaboration with cross-functional partners.
  • Assists in annual strategic planning process.
  • Own the development and execution of a multi-segment marketing strategy. Develops and executes annual marketing plans for assigned product to meet revenue growth expectations.
  • Utilizes various communication channels to promote, position, and message to all customer stakeholders.
  • Develops marketing collateral, social media content, and advertising campaigns to drive growth of the assigned portfolio.
  • Develops sales support tools in collaboration with sales operations team.
  • Assesses market and competitive landscape to inform strategic planning process. Supports sales training team to educate new sales representatives on the assigned product portfolio.
  • Utilizes Marketing Excellence (MEX) process to develop customer segmentation, messaging, and tactics to improve marketing effectiveness.
  • Maintains list pricing and field discount guidelines.
  • Attends and supports industry events.
  • Special projects, such as researching trends, developing reports, and other projects as required from time to time.

Requirements

  • Minimum of 4+ years of marketing and/or sales experience medical device, orthopedics, or a related healthcare field
  • 2+ years product marketing experience.
  • Bachelor’s degree required
  • Must be able to travel up to 30% of the time; both domestic and international travel is required.
  • MBA preferred
  • Demonstrated critical/analytical thinking ability.
  • Demonstrated ability to support and execute a business/franchise strategy
  • Familiarity with managing a product P&L
  • Excellent verbal, written and presentation skills
  • Ability to multi-task and meet given deadlines
  • Ability to work collaboratively in a cross-functional team environment
  • Ability to understand and adapt to complex business processes and procedures
  • Familiarity with executing new product launches
  • Proficiency in Microsoft Office (Excel, Word & PowerPoint)
Benefits
  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Spending and Savings Accounts
  • 401(k) Plan
  • Vacation, Sick Leave, and Holidays
  • Income Protection Plans
  • Discounted Insurance Rates
  • Legal Services
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingmarket researchbusiness case developmentproduct commercializationmarketing collateral developmentsales trainingcustomer segmentationP&L managementnew product launchesdata analysis
Soft Skills
critical thinkinganalytical thinkingcollaborationcommunicationpresentation skillsmulti-taskingdeadline managementadaptabilityrelationship managementstrategic planning
Certifications
Bachelor's degreeMBA