Encompass Corporation

Digital Marketing Manager

Encompass Corporation

full-time

Posted on:

Location Type: Hybrid

Location: Glasgow • United Kingdom

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About the role

  • Plan, launch, and optimize multi-channel campaigns, including paid search, paid social (primarily LinkedIn), email and SEO.
  • Partner closely with content marketing manager to activate assets including white papers, blogs and webinars across digital channels.
  • Own the execution and optimization of digital lead generation programs, supporting MQL to conversion performance in close partnership with Sales.
  • Run structured A/B tests across ads, landing pages, and email nurture flows to improve conversion rates.
  • Manage and continuously optimize paid media budgets, improving efficiency, engagement, and return on investment.
  • Analyze performance and optimize reporting dashboards including Google Analytics and HubSpot to measure and report on campaign effectiveness. Apply insights to refine goals, targeting, messaging, and conversion strategies.
  • Support website and landing page optimization efforts, ensuring campaigns align with brand and UX best practices
  • Combine strategic thinking with hands on execution, ensuring all outputs meet brand standards.
  • Ensure digital campaigns follow data privacy and consent best practices, adapting targeting and tracking approaches in response to platform and regulatory changes in B2B environments

Requirements

  • 3–5 years of hands‑on experience managing B2B digital marketing campaigns, with strong working knowledge of LinkedIn Ads and Google Ads
  • Experience working with marketing automation platforms, particularly HubSpot and Clay, including nurture flows, reporting, and lead management
  • Proven ability to execute and optimize lead generation campaigns and improve funnel performance through testing and iteration
  • Solid understanding of SEO fundamentals and emerging AEO techniques
  • Strong analytical mindset, with practical experience using GA4 and HubSpot reporting to inform campaign decisions
  • Experience managing digital media spend with a focus on ROI and performance improvement
  • Comfortable owning campaigns end‑to‑end and working cross‑functionally with content, sales, and wider marketing teams
  • B2B SaaS experience required; experience in regulated or compliance‑driven industries (e.g. RegTech) is a plus
Benefits
  • Participation in our industry leading share options scheme
  • 20 days a year Work From Anywhere policy for all staff
  • Flexible-first working policy
  • Enhanced annual, personal and parental leave schemes.
  • Paid volunteering leave programme
  • Employer recognition and employee assistance programmes
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketinglead generationA/B testingSEOdata analysiscampaign optimizationreportingconversion strategiesB2B marketingperformance improvement
Soft Skills
strategic thinkinganalytical mindsetcross-functional collaborationexecutioncommunication