Encompass Corporation

Digital Marketing

• Plan, launch, and optimize multi-channel campaigns, including paid search, paid social (primarily LinkedIn), email and SEO.
• Partner closely with content marketing manager to activate assets including white papers, blogs and webinars across digital channels.
• Own the execution and optimization of digital lead generation programs, supporting MQL to conversion performance in close partnership with Sales.
• Run structured A/B tests across ads, landing pages, and email nurture flows to improve conversion rates.
• Manage and continuously optimize paid media budgets, improving efficiency, engagement, and return on investment.
• Analyze performance and optimize reporting dashboards including Google Analytics and HubSpot to measure and report on campaign effectiveness. Apply insights to refine goals, targeting, messaging, and conversion strategies.
• Support website and landing page optimization efforts, ensuring campaigns align with brand and UX best practices
• Combine strategic thinking with hands on execution, ensuring all outputs meet brand standards.
• Ensure digital campaigns follow data privacy and consent best practices, adapting targeting and tracking approaches in response to platform and regulatory changes in B2B environments

Digital Marketing Manager