Empowerly

Counselor

• Keep up to date with current college admission changes.
• Available for 20-25 students with flexibility based on schedule and bandwidth.
• Advise students about extracurriculars that expand interests and may potentially present leadership opportunities.
• Help students with meaningful summer plans by applying to internships, explore competitions, research opportunities, and community service options.
• Create a plan for standardized testing that includes strategies for improving scores and help decide which tests are appropriate.
• Help create college lists, rate colleges for students (reach, target, and safety), and offer tips for college visits.
• Guidance through the entire application process: personal statement, activities, resume, recommendation letters, essay review and edits, utilizing research when necessary, reviewing entire application materials before submitting.
• Strategizing plan for early action, early decision, regular decision as well as waitlisted strategies and college choice guidance.
• Discuss financial aid resources and guidance as well as merit scholarship resources.
• Prepare for sessions in advance, be on time, log sessions in a timely manner, stay in touch with students, maintain a healthy relationship with parents, and include parents in all communications.
• Support a wide range of students, including; transfer, undergrad, post graduate, and international.
• Attend monthly team meetings.
• Utilize resources available within Empowerly to provide optimal advice for all students.
• Monitor Empowerly email account and Slack account for up-to-date Empowerly communications.

College Admissions Counselor

Marketing

• Empowerly: education technology company providing personalized college and career counseling and a data-driven platform.
• Remote-first, PST-based, venture-backed company with recent funding and upcoming mobile app launch.
• Senior Lifecycle Marketing Manager role: lead lifecycle marketing program and directly manage a team of four.
• Design and execute omni-channel strategies (email, SMS, in-app, social, web) guiding families from awareness to enrollment and retention.
• Build segmentation and personalization strategies, oversee campaign planning, execution, A/B testing, automation, and optimization.
• Partner with Senior Revenue Strategy Manager and BI/Data Analyst to measure and maximize ROI; collaborate with Head of Events to align campaigns with events and field activations.
• Drive measurable improvements in engagement, conversion, retention, and develop team processes and professional growth.