Employer Direct Healthcare

Director of Member Growth, Activation

Employer Direct Healthcare

full-time

Posted on:

Location Type: Hybrid

Location: Chicago • Illinois • New York • United States

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Job Level

Lead

About the role

  • Own and drive member activation and engagement metrics across Lantern's full client portfolio, including surgery, oncology, and infusion therapy lines of business
  • Develop and execute multi-channel member engagement strategies (email, SMS, direct mail, employer communications, digital) to increase awareness and member response rates
  • Build and manage scalable onboarding and launch playbooks for new employer and health plan clients, ensuring fast time-to-activation for newly eligible members
  • Partner with Client Success & internal Marketing teams to identify opportunities within existing accounts to improve member engagement and deepen program penetration
  • Use data and analytics to segment member populations, identify high-opportunity cohorts, and personalize activation outreach for maximum impact
  • Collaborate with the Marketing team to develop compelling member-facing content and campaigns that clearly communicate the value of Lantern's benefits
  • Lead A/B testing and experimentation programs to continuously improve engagement rates, conversion, and member satisfaction
  • Establish and track KPIs for member growth and activation, delivering regular reporting and insights to senior leadership and key stakeholders
  • Manage a growing budget across channels to ensure strong CAC management and ensuring strong incrementality and ROI
  • Identify, test, and scale new channels and tactics to drive member adoption of their Lantern benefits

Requirements

  • 8+ years of experience in growth marketing, performance marketing, lifecycle marketing or a related growth/marketing function
  • 3+ years in a leadership or director-level role with responsibility for strategy, team management, and measurable business outcomes
  • Demonstrated track record of building and scaling member or consumer engagement programs - healthcare, benefits, or related industry experience is helpful, but not required
  • Strong analytical skills with the ability to translate data into actionable strategies
  • Experience with CRM platforms, marketing automation tools, and BI tools
  • Proven ability to collaborate across functions — including client-facing teams, marketing, product, and analytics stakeholders
  • Experience owning and driving performance marketing across multiple channels — including email, SMS, paid digital, direct mail, and in-app communications — with a strong understanding of channel mix optimization and audience targeting
  • Demonstrated experience managing marketing budgets and optimizing against member acquisition and activation metrics, including cost per acquisition (CAC), conversion rates, incrementality measurement, and return on program investment
  • Exceptional written and verbal communication skills, including experience developing member-facing content and presenting to executive and client audiences
Benefits
  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Short & Long Term Disability
  • Life Insurance
  • 401k with company match
  • Paid Time Off
  • Paid Parental Leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketingperformance marketinglifecycle marketingmember engagement programsdata analyticsA/B testingKPI trackingchannel mix optimizationaudience targetingbudget management
Soft Skills
leadershipteam managementcollaborationanalytical skillscommunication skillscontent developmentpresentation skillsstrategic thinkingproblem-solvingadaptability