Employer Direct Healthcare

Director of Marketing Operations – MarTech

Employer Direct Healthcare

full-time

Posted on:

Location Type: Hybrid

Location: Chicago • Illinois • New York • United States

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Lead

Tech Stack

Cloud

About the role

  • Own and evolve Lantern's MarTech stack — including marketing automation, CRM, CDP, analytics, and campaign management platforms — ensuring tools are integrated, well-governed, and fully leveraged
  • Lead, mentor, and grow a team of 4+ marketing operations and technology professionals, setting clear priorities, fostering development, and building a high-performance culture
  • Establish and oversee end-to-end campaign operations processes, from campaign build and QA to deployment, tracking, and reporting, across both internal marketing and client-facing member activation programs
  • Define and maintain data standards, segmentation frameworks, and audience management practices that enable personalized, compliant, and scalable member communications
  • Partner closely across the Member Growth and Client Success teams to support employer and health plan client launches, providing the operational backbone for member engagement programs
  • Drive marketing data governance and compliance, ensuring all programs adhere to relevant regulations (HIPAA, CAN-SPAM, TCPA) and internal data policies
  • Evaluate, procure, and manage relationships with MarTech vendors and agency partners, optimizing for performance, cost, and strategic fit
  • Identify and eliminate operational bottlenecks across the marketing organization, building scalable workflows, playbooks, and documentation that improve team efficiency
  • Collaborate with Product and Engineering teams on data integrations, member data flows, and platform connectivity that support marketing use cases

Requirements

  • 8+ years of experience in marketing operations, marketing technology, or a related function, with at least 3 years in a team leadership role
  • Proven experience managing and developing a team of direct reports across marketing ops, marketing automation, or MarTech disciplines
  • Deep hands-on expertise with enterprise MarTech platforms — including marketing automation & CRM (e.g. Salesforce Marketing Cloud), as well as experience working with CDP platforms (eg. Data360, Segment, Highspot)
  • Demonstrated experience owning and optimizing performance marketing operations across multiple channels, including email, SMS, paid digital, direct mail, and digital
  • Experience with member or customer data management, including segmentation, audience building, and CDP or data warehouse platforms
  • Exceptional cross-functional collaboration skills, with the ability to translate technical concepts for non-technical stakeholders and align diverse teams around shared goals
Benefits
  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Short & Long Term Disability
  • Life Insurance
  • 401k with company match
  • Paid Time Off
  • Paid Parental Leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing operationsmarketing technologymarketing automationCRMCDPdata managementcampaign managementdata governancesegmentationaudience management
Soft Skills
leadershipmentoringcross-functional collaborationcommunicationteam developmentproblem-solvingorganizational skillsstrategic thinkingperformance optimizationprocess improvement