Empire State Realty Trust

Director, Growth Marketing

Empire State Realty Trust

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $170,000 - $185,000 per year

Job Level

Lead

About the role

  • Own the performance, conversion, and ongoing optimization of the ESB and ESRT websites as core revenue channels
  • Lead website strategy, UX optimization, and funnel performance across ticket sales and leasing objectives
  • Own a structured experimentation roadmap, including A/B testing, multivariate testing, and bandit testing
  • Direct continuous website updates, enhancements, and optimization initiatives to improve engagement and conversion
  • Partner with vendors and internal teams to design, test, and launch new website features and components
  • Ensure analytics and tagging frameworks support accurate testing, attribution, and decision-making
  • Own paid media strategy and performance across search, social, display, and programmatic channels
  • Direct and manage external digital advertising agency, setting strategy, priorities, and performance expectations
  • Act as the internal owner of paid media decisions, including channel mix, budget allocation, testing plans, and scaling strategy
  • Apply disciplined, ROI-driven decision-making to continuously improve efficiency and performance
  • Develop and execute digital growth strategies aligned with company goals and annual KPIs
  • Drive YoY growth through paid acquisition, SEO/AEO, website optimization, and testing
  • Monitor and optimize KPIs across acquisition, conversion, and revenue performance
  • Track campaign costs and prioritize ROI across all digital marketing efforts
  • Manage digital marketing budgets and ensure efficient deployment of spend
  • Own performance and optimization of OTA and third-party marketplace pages
  • Report weekly, monthly, and quarterly results to senior leadership with clear insights and recommendations

Requirements

  • 5–12+ years of experience owning digital growth, performance marketing, or digital acquisition with direct responsibility for website performance and paid media results
  • Hands-on experience using data, testing frameworks, and analytics to drive measurable improvements in acquisition efficiency and conversion
  • Proven experience leading website optimization, conversion rate optimization, and structured testing programs with measurable revenue impact
  • Demonstrated success owning paid media strategy and directing external digital advertising agencies
  • Experience leading multi-channel digital budgets and optimizing spend based on ROI
  • Bachelor’s degree preferred, but not required; equivalent practical experience strongly considered
Benefits
  • Competitive base salary and bonus
  • Health/Dental/Vision insurance
  • Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
  • Voluntary Enhanced LTD Program
  • Voluntary Hospital, Accident, and Cancer Programs
  • 401(k) with 100% match up to 5%
  • Paid parental leave
  • Pre-tax transit accounts
  • Employee Assistance Program for emotional, financial, and legal support
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
A/B testingmultivariate testingbandit testingSEOdigital marketingperformance marketingconversion rate optimizationdata analysisdigital growth strategiescampaign management
Soft Skills
leadershipstrategic thinkingdecision-makingcommunicationcollaborationanalytical thinkingbudget managementperformance optimizationproblem-solvingROI-driven mindset