Empire State Realty Trust

Senior Social Media Manager

Empire State Realty Trust

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $125,000 - $140,000 per year

Job Level

Senior

About the role

  • The Sr. Social Media Manager leads organic social strategy and execution across the ESB Observatory—the World’s Most Famous Building and a global cultural icon—and ESRT’s commercial real estate portfolio.
  • The Sr. Social Media Manager drives measurable business impact through high-performing content, channel growth, and integrated campaigns that convert awareness into web traffic, leads, and ticket sales.
  • This leader owns the full organic ecosystem: content strategy, publishing, influencer programs, analytics, and community engagement.
  • They steward a consistent, modern brand voice across platforms and bring a performance-oriented mindset rooted in data, cultural fluency, and proven conversion-driving tactics.

Requirements

  • 7–10 years of social media experience with demonstrated growth and conversion results
  • Background in tourism, entertainment, lifestyle, or real estate preferred
  • Bachelor’s degree in marketing, communications, digital media, or a related field
  • Proven ability to drive conversions through organic social content
  • Expert command of Instagram, TikTok, Facebook, X, LinkedIn, Pinterest, YouTube, Snapchat; WeChat/Weibo familiarity is a plus
  • Strong ability to craft scripts, copy, briefs, and visual direction
  • Ability to solve problems quickly and operate confidently under tight timelines
  • Comfort in both consumer-facing and B2B environments
  • Experience leading teams, interns, agencies, and creator partners
  • Ability to influence senior leaders and cross-functional partners with clarity and authority.
Benefits
  • Competitive base salary and bonus
  • Health/Dental/Vision insurance
  • Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
  • Voluntary Enhanced LTD Program
  • Voluntary Hospital, Accident, and Cancer Programs
  • 401(k) with 100% match up to 5%
  • Paid parental leave
  • Pre-tax transit accounts
  • Employee Assistance Program for emotional, financial, and legal support

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
social media strategycontent strategyanalyticsinfluencer programscopywritingscript writingvisual directionconversion optimizationchannel growthcampaign management
Soft skills
problem solvingleadershipcommunicationinfluenceteam managementcommunity engagementcultural fluencyperformance orientationadaptabilityconfidence under pressure
Certifications
Bachelor’s degree in marketingBachelor’s degree in communicationsBachelor’s degree in digital media