Director

• Own the end-to-end commercial growth strategy for APAC (online and scaling offline) in line with Emma’s global objectives, advancing best practices and balancing synergies, complexity, local adaptation, growth and profitability.
• Scale pioneering and emerging markets into sustainable growth engines while continuously improving our more mature markets in the region.
• Grow offline (wholesale, Emma-branded stores) and build omnichannel presence to capture premium profit pools while strengthening online synergy.
• Ensure Emma develops towards the most trusted sleep brand in APAC, generating and using customer insights and data to craft the strategy with adjacent teams.
• Deliver a great, regionally tailored, and reliable customer experience in close collaboration with Product, Marketing and Operations, which delights consumers and pays off in growth and profitability.
• Drive EBIT, top-line growth and NPS as primary success metrics.
• Build and mentor a high-performing regional commercial team, ensuring succession depth and cross-country synergies.
• Empower country managers as entrepreneurial leaders, holding them accountable to phase-appropriate KPIs.
• Foster a co-owner culture: cost-conscious, customer-centric, and execution-driven.
• Form a strong regional leadership team with fellow senior regional leaders of other departments.
• Act as a visible regional leader and role model for the office in Manila and out various hubs across the region (Tokyo, Delhi, Shanghai, Seoul)

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