Emerson

Marketing Director – Middle East & Africa

Emerson

full-time

Posted on:

Location Type: Hybrid

Location: Dubai • United Arab Emirates

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Job Level

Lead

About the role

  • Lead the Platform Marketing function for Emerson’s Business in the Middle East and Africa.
  • Develop and operationalize marketing strategies designed to increase Emerson’s engagement and business with its customers.
  • Lead regional growth strategy development and enhance digital customer experience.
  • Oversee market insights programs to strengthen strategic decision-making.
  • Ensure all internal and external content aligns with corporate branding guidelines.
  • Drive the rollout of global marketing programs across Middle East & Africa.
  • Develop strategies to deepen account engagement and expand coverage in strategic markets.
  • Partner with Strategic Planning for in-depth research on market trends, competitors, and customer behaviors.
  • Enable growth in targeted emerging markets using strategic Account-Based Marketing (ABM).
  • Lead initiatives to grow Emerson’s presence in key segments such as Sustainability & Decarbonization and Metals & Mining.
  • Design impactful experiences for customers, partners, and internal teams.
  • Build a robust Customer Experience practice across Middle East & Africa.
  • Develop and execute cohesive data-driven campaigns and events strategies.
  • Own external communications, including press, publications, and social media.
  • Lead digital marketing initiatives to enhance brand awareness and capture insights to enhance sales coverage.

Requirements

  • Bachelor’s degree in Business Management, Marketing, or Communications.
  • 10+ years of experience in Sales, Marketing, Product Management, or Business Development, preferably in process or industrial automation industries.
  • Degree in Marketing or Engineering combined with experience in Marketing, Sales, or Business Development.
  • MBA or Master’s in Marketing, PR, or Communications is a plus.
  • Strong understanding of Middle East & Africa markets and industries.
  • Ability to manage multiple priorities effectively.
  • Exceptional communication and interpersonal skills.
Benefits
  • Medical insurance plans
  • Employee Assistance Program
  • Tuition reimbursement
  • Employee resource groups
  • Recognition
  • Flexible time off plans
  • Paid parental leave (maternal and paternal)
  • Vacation and holiday leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategiesdigital customer experiencemarket insightsAccount-Based Marketing (ABM)data-driven campaignscustomer experience practicebrand awarenesssales coveragestrategic planningmarket trends
Soft Skills
leadershipcommunicationinterpersonal skillsorganizational skillsstrategic decision-makingability to manage multiple prioritiescollaborationcustomer engagementcreativityproblem-solving
Certifications
Bachelor’s degree in Business ManagementBachelor’s degree in MarketingBachelor’s degree in CommunicationsMBAMaster’s in MarketingMaster’s in PRMaster’s in Communications