Elixir Technologies

Chief Marketing Officer

• Own and drive product positioning and competitive analysis
• Research and develop product positioning and competitive analysis across the CCM landscape
• Create packaging and bundles for configurable solution accelerators in partnership with Product
• Develop product voice and market positioning messaging
• Work with Finance, Sales, and Product to set pricing aligned to product value and user success
• Partner with Product, Alliances, and Sales to understand audience pain points and customer journeys
• Perform hands-on product demonstrations and provide deep technical understanding in regulated markets
• Create content and collateral individually and with cross-functional teams
• Serve as resident specialist for competitive analysis; gather intelligence via primary and secondary methods
• Analyze findings and develop Elixir’s competitive positioning and messaging
• Collaborate with demand generation and partner lead generation programs to obtain market share
• Collaborate with Revenue Operations on Go to Market activities and tech stack growth
• Support enablement needs and develop sales/partner enablement collateral
• Communicate product announcements, milestones, achievements, and releases internally and to customers/partners
• Research and develop configurable solution accelerator definitions, packaging, bundling and connector/integration strategy
• Position Elixir as market thought leaders via content, analyst reports, webinars, events, and keynotes
• Assist with product launches, demonstrations, partner/customer conferences, and planning sessions
• Champion client testimonials and customer success stories to showcase client impact
• Engage with customers and industry influencers to understand current and future needs
• Embrace and sustain Elixir’s core values and competencies

Technical Product Marketing Director