Coordinate and direct Medicaid growth and engagement initiatives.
Ensure marketing plans within the region meet state contractual requirements.
Develop and implement individual health plan Community Relations Strategy.
Collaborate to create robust value-added benefits to improve quality outcomes, including member selection and engagement approaches.
Drive member retention and loyalty programs.
Lead efforts to develop key partnerships that drive innovation and growth.
Collaborate with all Elevance Health businesses in Texas to drive growth.
Audit website and relevant vendor relationships; provide oversight and performance management.
Research and evaluate competitive activity.
Implement tracking mechanisms for daily, weekly, monthly, and yearly activities and productivity.
Develop and conduct staff training methods.
Recommend product modifications or improvements derived from market research, technical service work, or Marketing feedback.
Develop and recommend department operating budgets; secure approval of objectives, policies, and programs; evaluate and report results.
Partner with brand management to identify appropriate media opportunities.
Prepare presentations regarding marketing and outreach programs for senior management groups.
Hire, train, coach, counsel, and evaluate the performance of direct reports.
Travel as required.
Requirements
Requires a BA/BS degree and a minimum of 8 years of related experience including prior leadership experience; or any combination of education and experience which would provide an equivalent background.
Master's degree preferred.
Experience in working with the Texas Medicaid population (STAR, CHIP, STAR+PLUS, STAR Kids, ACA, D-SNP) preferred.
Managed Care Health Plan experience preferred.
Excellent communication skills (written and verbal) and interpersonal skills preferred.
Project management certification preferred.
Strong PC skills (Word, Excel, PowerPoint, Outlook) preferred.
Must be in-office 3 days per week; candidates not within a reasonable commuting distance from the posting location will not be considered unless an accommodation is granted as required by law.
May require COVID-19 and Influenza vaccination for certain patient/member-facing roles.