Elevance Health

Director, Medicaid Plan Marketing

Elevance Health

full-time

Posted on:

Origin:  • 🇺🇸 United States • Ohio

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Job Level

Lead

About the role

  • Coordinate and direct Medicaid growth and engagement initiatives.
  • Ensure marketing plans within the region meet state contractual requirements.
  • Develop and implement individual health plan Community Relations Strategy.
  • Collaborate to create robust value-added benefits to improve quality outcomes, including member selection and engagement approaches.
  • Drive member retention and loyalty programs.
  • Lead efforts to develop key partnerships that drive innovation and growth.
  • Collaborate with all Elevance Health businesses in Texas to drive growth.
  • Audit website and relevant vendor relationships; provide oversight and performance management.
  • Research and evaluate competitive activity.
  • Implement tracking mechanisms for daily, weekly, monthly, and yearly activities and productivity.
  • Develop and conduct staff training methods.
  • Recommend product modifications or improvements derived from market research, technical service work, or Marketing feedback.
  • Develop and recommend department operating budgets; secure approval of objectives, policies, and programs; evaluate and report results.
  • Partner with brand management to identify appropriate media opportunities.
  • Prepare presentations regarding marketing and outreach programs for senior management groups.
  • Hire, train, coach, counsel, and evaluate the performance of direct reports.
  • Travel as required.

Requirements

  • Requires a BA/BS degree and a minimum of 8 years of related experience including prior leadership experience; or any combination of education and experience which would provide an equivalent background.
  • Master's degree preferred.
  • Experience in working with the Texas Medicaid population (STAR, CHIP, STAR+PLUS, STAR Kids, ACA, D-SNP) preferred.
  • Managed Care Health Plan experience preferred.
  • Excellent communication skills (written and verbal) and interpersonal skills preferred.
  • Project management certification preferred.
  • Strong PC skills (Word, Excel, PowerPoint, Outlook) preferred.
  • Prior leadership/people management experience (hiring, training, coaching, counseling, evaluating direct reports).
  • Ability to travel as required.
  • Must be in-office 3 days per week; candidates not within a reasonable commuting distance from the posting location will not be considered unless an accommodation is granted as required by law.
  • May require COVID-19 and Influenza vaccination for certain patient/member-facing roles.
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