eight&four

Channel Strategy Lead

eight&four

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Job Level

Senior

About the role

  • Create social approaches across teams that feel connected, not silo’d, that contain full funnel planning and ladder up to real business impact.
  • Collaborate with key teams such as the Account Management teams through owned / organic social, and via Growth and New Business working on pitches and proposals.
  • Within new business and growth - leading on paid, performance, measurement approaches with tailored responses.
  • Reviewing current tech stack, tools and licenses to ensure we have the best methods to deliver on client objectives successfully.
  • Driving commercial success for accounts, understanding targets and pushing growth within retainers.
  • Own the strategy, structure and success of the Media and Performance department – implementing operational standards across all accounts.
  • Drive performance across all accounts, inspiring teams, supporting with reporting insight and training sessions.
  • Setting KPIs in conjunction with teams across paid and owned to ladder up to real business impact.
  • Showcase fresh paid approaches and measurement tactics, across all clients, working with external teams understand context / challenges.
  • Testing and innovation – A/B testing, alphas/betas, creative experimentation.
  • Bring thought leadership and solutions for modern advertising techniques and landscape changes across social.

Requirements

  • New business and pitch experience working with integrated teams
  • Tool stack for broader social understanding > Sprout, Meltwater, Supermetrics, RivalIQ
  • In-depth experience with paid social ads managers within Meta, TikTok, LinkedIn, Reddit, Pinterest
  • Experience with tracking set-ups, UTMs, dashboard maintenance and analytics tools - GA4, Adobe Analytics, etc
  • Experience with measurement frameworks, attribution and experience with driving results across paid, owned, earned.
  • Experience with both B2B, B2C and global clients.
  • Bonus: Experience in other channels such as Paid Search, Programmatic, Display
Benefits
  • Named in Campaign Magazine's Best Places to Work 7 years running
  • Remote working predominantly - 2 days in the office per week
  • Private Healthcare & Life Insurance, 25 Days+ Holiday
  • Annual Team Mini break in the UK or abroad, Regular Socials
  • Open, Engaging & Inspirational Culture
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
A/B testingpaid social ads managementmeasurement frameworksattributiondashboard maintenanceanalyticsperformance measurementcreative experimentationKPI settingsocial media strategy
Soft Skills
collaborationleadershipcommunicationstrategic thinkinginspirationproblem-solvinginnovationclient managementteam supportthought leadership