eight&four

Director

• Own and drive the agency’s new business strategy, identifying and pursuing opportunities that align with agency capabilities and growth ambitions.
• Build and maintain a strong pipeline of prospective clients, developing relationships with key decision-makers across target sectors and brands.
• Lead the end-to-end new business process, from prospecting and qualification through to pitch development, negotiation, and conversion.
• Represent the agency externally through networking, industry events, thought leadership, partnerships, and relationship-building activities.
• Develop and leverage a strong personal network to generate opportunities and introductions that contribute to agency growth.
• Work closely with agency leadership to identify new revenue streams, service opportunities, and strategic growth initiatives.
• Act as a senior partner to key clients, building long-term, trusted relationships at C-suite and director level and becoming their go-to advisor for strategic, creative, and commercial challenges.
• Identify and unlock growth opportunities within existing accounts through proactive relationship management and strategic consultancy.
• Ensure clients view the agency as an indispensable partner, driving measurable business impact and long-term value.
• Lead senior client conversations around business challenges, innovation, and future opportunities to strengthen partnerships and increase agency revenue.
• Oversee the commercial performance of both prospective and existing client opportunities, ensuring sustainable growth and profitability.
• Develop robust commercial proposals, scopes of work, pricing models, and contract negotiations that support agency objectives.
• Manage forecasting and pipeline reporting, providing visibility of opportunities, risks, and growth potential.
• Champion commercial best practice across the agency, ensuring opportunities are strategically evaluated and effectively converted.
• Get under the skin of clients’ businesses, industries, and challenges; providing strategic guidance and thought leadership that supports both client success and agency growth.
• Act as a trusted consultant, helping clients navigate emerging trends, market changes, and evolving consumer behaviours.
• Partner with creative, channel, production, and delivery teams to shape compelling proposals, pitches, and growth opportunities.
• Ensure client and prospect needs are fully understood and translated into impactful, innovative solutions.
• Contribute to the wider agency culture, helping shape a positive, ambitious, and high-performing commercial environment.
• Demonstrate strong knowledge of social media platforms, content creation, influencer marketing, and production processes to identify opportunities and advise clients effectively.
• Stay ahead of industry trends, including AI, automation, and emerging technologies, translating innovation into commercial opportunities for both clients and the agency.
• Position the agency at the forefront of industry developments through informed strategic counsel and thought leadership.

Business Director

Copywriter

• Lead the development of long-form B2B content including white papers, reports, feature articles, executive interviews and thought leadership
• Lead stakeholder interviews and insight gathering sessions to inform editorial narratives, campaign messaging and executive profiling
• Translate complex or technical subject matter into clear, engaging and commercially effective storytelling
• Develop strategic editorial narratives and content territories for campaigns and ongoing brand communications
• Write campaign headlines, messaging frameworks and supporting copy across digital and social channels
• Create social rollout content with a strong understanding of LinkedIn storytelling and executive profiling
• Work closely with strategists, creatives and client teams to shape campaign narratives from brief through to execution
• Support brands in developing more culturally relevant and contemporary B2B communications
• Collaborate with designers, motion teams and producers to bring editorial and campaign ideas to life across formats
• Contribute to pitches, campaign proposals and strategic narrative development

B2B Content Copywriter – Mid-Senior

Performance Marketing

• Create social and search approaches across teams that feel connected, not silo'd, that contain full funnel planning and ladder up to real business impact.
• Collaborate with key teams such as the Account Management teams through owned / organic social, and via Growth and New Business working on proposals.
• Drive performance across all accounts, inspiring teams, supporting with reporting insight and training sessions.
• Setting KPIs in conjunction with teams across paid to ladder up to real business impact.
• Showcase fresh paid approaches and measurement tactics, across all clients, working with external teams understand context / challenges.
• Testing and innovation - A/B testing, alphas/betas, creative experimentation.
• Bring thought leadership and solutions for modern advertising techniques and landscape changes across social.

Business Director

B2B Content Copywriter – Mid-Senior

Paid Media Manager