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Business Director
eight&fourNew Business Director driving agency growth and client success at a leading social and content agency. Securing new business opportunities and nurturing strategic client relationships for long-term growth.
About the role
Key responsibilities & impact- Own and drive the agency’s new business strategy, identifying and pursuing opportunities that align with agency capabilities and growth ambitions.
- Build and maintain a strong pipeline of prospective clients, developing relationships with key decision-makers across target sectors and brands.
- Lead the end-to-end new business process, from prospecting and qualification through to pitch development, negotiation, and conversion.
- Represent the agency externally through networking, industry events, thought leadership, partnerships, and relationship-building activities.
- Develop and leverage a strong personal network to generate opportunities and introductions that contribute to agency growth.
- Work closely with agency leadership to identify new revenue streams, service opportunities, and strategic growth initiatives.
- Act as a senior partner to key clients, building long-term, trusted relationships at C-suite and director level and becoming their go-to advisor for strategic, creative, and commercial challenges.
- Identify and unlock growth opportunities within existing accounts through proactive relationship management and strategic consultancy.
- Ensure clients view the agency as an indispensable partner, driving measurable business impact and long-term value.
- Lead senior client conversations around business challenges, innovation, and future opportunities to strengthen partnerships and increase agency revenue.
- Oversee the commercial performance of both prospective and existing client opportunities, ensuring sustainable growth and profitability.
- Develop robust commercial proposals, scopes of work, pricing models, and contract negotiations that support agency objectives.
- Manage forecasting and pipeline reporting, providing visibility of opportunities, risks, and growth potential.
- Champion commercial best practice across the agency, ensuring opportunities are strategically evaluated and effectively converted.
- Get under the skin of clients’ businesses, industries, and challenges; providing strategic guidance and thought leadership that supports both client success and agency growth.
- Act as a trusted consultant, helping clients navigate emerging trends, market changes, and evolving consumer behaviours.
- Partner with creative, channel, production, and delivery teams to shape compelling proposals, pitches, and growth opportunities.
- Ensure client and prospect needs are fully understood and translated into impactful, innovative solutions.
- Contribute to the wider agency culture, helping shape a positive, ambitious, and high-performing commercial environment.
- Demonstrate strong knowledge of social media platforms, content creation, influencer marketing, and production processes to identify opportunities and advise clients effectively.
- Stay ahead of industry trends, including AI, automation, and emerging technologies, translating innovation into commercial opportunities for both clients and the agency.
- Position the agency at the forefront of industry developments through informed strategic counsel and thought leadership.
Requirements
What you’ll need- Proven track record in a senior growth, business development, client leadership, or commercial role within an advertising, creative, social, or digital agency.
- Demonstrable success in generating, converting, and growing revenue through both new business acquisition and existing client development.
- Strong commercial acumen with experience building pipelines, developing proposals, negotiating commercial agreements, and securing new accounts.
- Excellent relationship-building skills with the ability to influence and build trust at senior stakeholder and C-suite level.
- Outstanding presentation, pitching, and communication skills, with the ability to inspire confidence and win business.
- Strong understanding of social media, content production, influencer marketing, and emerging technologies including AI.
- Highly organised, proactive, and comfortable managing multiple opportunities and senior relationships simultaneously.
- A collaborative team player who can bring together cross-functional teams around growth opportunities.
- Comfortable working independently as an individual contributor with accountability for commercial outcomes.
Benefits
Comp & perks- Named in Campaign Magazine's Best Places to Work 8 years running
- Remote working predominantly - 2 days in the office per week
- Private Healthcare & Life Insurance, 25 Days+ Holiday
- Annual Team Mini break in the UK or abroad, regular socials
- Open, Engaging & Inspirational Culture
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
business developmentclient leadershipcommercial proposalsnegotiationrevenue generationpipeline managementcontract negotiationpresentation skillscontent productioninfluencer marketing
Soft Skills
relationship-buildinginfluencingcommunicationcollaborationorganisationproactivitytrust-buildingpresentationstrategic thinkingconsultative selling