B2B Content Copywriter – Mid-Senior

eight&four

B2B Content Copywriter creating long-form storytelling and campaign messaging for various sectors in London. Collaborates with creative teams to shape editorial and campaign narratives.

Posted 6/3/2026full-timeLondon • 🇬🇧 United KingdomSeniorWebsite

About the role

Key responsibilities & impact

Lead the development of long-form B2B content including white papers, reports, feature articles, executive interviews and thought leadership
Lead stakeholder interviews and insight gathering sessions to inform editorial narratives, campaign messaging and executive profiling
Translate complex or technical subject matter into clear, engaging and commercially effective storytelling
Develop strategic editorial narratives and content territories for campaigns and ongoing brand communications
Write campaign headlines, messaging frameworks and supporting copy across digital and social channels
Create social rollout content with a strong understanding of LinkedIn storytelling and executive profiling
Work closely with strategists, creatives and client teams to shape campaign narratives from brief through to execution
Support brands in developing more culturally relevant and contemporary B2B communications
Collaborate with designers, motion teams and producers to bring editorial and campaign ideas to life across formats
Contribute to pitches, campaign proposals and strategic narrative development

Requirements

What you’ll need

Proven experience developing high-quality long-form B2B content and thought leadership
Exceptional writing and editorial skills with the ability to simplify complex topics without losing substance
Experience writing across sectors such as finance, insurance, technology, logistics or sustainability
Strong understanding of B2B audiences, brand positioning and commercial storytelling
Ability to move confidently between long-form editorial, campaign messaging and social content
Experience creating LinkedIn-first content and executive thought leadership
Strong attention to detail and editorial rigour
Comfortable working collaboratively within creative and strategic teams

Benefits

Comp & perks

Named in Campaign Magazine's Best Places to Work 7 years running
Hybrid working - 2-3 day in the office per week
Private Healthcare & Life Insurance, 25 Days+ Holiday
Team Mini breaks in the UK and abroad, Regular Socials
Culture: Open, Engaged & Inspirational

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

long-form content developmentB2B content creationeditorial skillscampaign messagingcopywritingstorytellingnarrative developmentLinkedIn content creationthought leadership writinginsight gathering

Soft Skills

collaborationattention to detailcommunicationstrategic thinkingcreativityadaptabilityeditorial rigorstakeholder engagementproblem-solvingcultural relevance