Egen

Senior Director, GTM Strategy – Change Enablement

Egen

full-time

Posted on:

Location Type: Hybrid

Location: Canada

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Job Level

Senior

About the role

  • Recruit, mentor, and lead a high-performing team of Change Management consultants.
  • Develop the methodologies and frameworks your team will use to drive high user adoption and seamless process enablement for clients deploying our solutions.
  • Guide your team in designing and facilitating impactful client workshops that directly support and execute the broader GTM strategy and enablement objectives.
  • Collaborate with PreSales and Technical leadership to translate complex technical capabilities into clear, marketable, and sellable offerings.
  • Conduct deep market analysis to define the Total Addressable Market (TAM) for new and existing offerings, identifying white-space opportunities and ideal customer profiles (ICPs).
  • Advise on the packaging and pricing strategies that align our offerings with current market demand.
  • Design and deliver comprehensive training programs for Client Partners, BDRs, and Sales Leaders. Ensure the field is fluent in our value proposition, use cases, and competitive differentiation.
  • Create and maintain the "Sales Motions" for each offering—defining the step-by-step process from prospecting to close.
  • Act as the feedback mechanism between the field (Sales) and the factory (Product/PreSales), adjusting strategy based on real-world win/loss data.
  • Serve as a lead facilitator for our premium strategy workshops and executive briefing events with prospective and current clients.
  • Design and run external enablement events that help our clients understand how to leverage our solutions to drive their own business transformation.
  • Partner closely with Marketing to produce high-impact sales assets, including pitch decks, one-pagers, case studies, and battle cards.
  • Own the positioning and messaging framework, ensuring consistency across all channels—from the website to the sales call.

Requirements

  • 8-12+ years of experience in GTM Strategy, Product Marketing, Sales Enablement, or Management Consulting within the [Industry, e.g., SaaS/Tech Services] space.
  • A proven ability to translate technical concepts (PreSales/Product) into business value (Sales/Revenue).
  • High comfort level commanding a room of executives; experience running design-thinking workshops or strategy sessions is highly preferred.
  • Experience performing TAM analysis and using data to guide decision-making.
  • Strong copywriting and visual storytelling skills; ability to critique and improve marketing assets.
  • Demonstrated ability to influence teams without direct authority, specifically across Sales, Marketing, and Technical/Delivery teams.
  • Experience establishing credibility with C-level executives (CIO, CTO, CDO) during the sales process.
  • Proven ability to run design-thinking or strategy planning sessions using tools like Miro or Mural.
Benefits
  • Comprehensive Health Insurance
  • Paid Leave (Vacation/PTO)
  • Paid Holidays
  • Sick Leave
  • Parental Leave
  • Bereavement Leave
  • 401 (k) Employer Match
  • Employee Referral Bonuses
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
GTM StrategyProduct MarketingSales EnablementManagement ConsultingTAM analysisdesign-thinking workshopsstrategy sessionscopywritingvisual storytelling
Soft Skills
mentoringleadershipcollaborationinfluencingcommunicationfacilitationtrainingstrategic thinkingadaptability