
Social Media, Community Associate
Edutopia - George Lucas Educational Foundation
full-time
Posted on:
Location Type: Remote
Location: California • United States
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Salary
💰 $65,000 - $80,000 per year
About the role
- Support the day-to-day creation and scheduling of social content across Facebook, Instagram, Bluesky, and other emerging platforms.
- Draft clear, engaging, on-brand copy for social posts, events, and other initiatives as needed.
- Help adapt Edutopia articles, videos, and resources for social-friendly formats (e.g., quote cards, clips, carousels, and polls).
- Maintain and update social content calendars, ensuring posts align with the school year, timely topics, and key campaigns.
- Bring fresh, audience-first ideas to the table, proposing new formats and content concepts inspired by trends, insights, and what’s resonating with educators.
- Monitor comments, replies, and messages across social channels and help ensure educators feel welcomed and heard.
- Proactively surface user-generated content (UGC) that highlights authentic educator voices, and pitch posts that showcase that content.
- Track common questions, themes, and pain points you’re seeing in the community and share those insights with the marketing and editorial teams.
- Use analytics tools and platform insights to help understand what’s resonating and when our audience is most engaged.
- Contribute observations and help craft weekly reports that help us refine our social programming and community approach over time.
- Support teammates on special projects, events, and engagement initiatives (for example, live chats, AMAs, or conference coverage).
Requirements
- 1–2 years of experience supporting social media and/or online community efforts for an established brand, digital media company, or nonprofit (internships and part-time roles count).
- Experience collaborating with creative teams (e.g., editors, designers, video producers, content marketers) to share digital content with wide audiences.
- Comfort using social media management tools (such as Sprout Social, Later.com, ManyChat, or similar platforms).
- Curious, creative thinker and doer who enjoys testing new ideas (with guidance) and learning from results.
- Strong writing skills and a clear, friendly, professional tone in social copy.
- Genuine interest in educators’ experiences and a respectful, empathetic approach to community interactions.
- Highly organized, with the ability to juggle multiple posts, channels, and deadlines.
- Problem-solver who can recognize when to respond directly and when to escalate.
- Proactive, reliable, and comfortable working in a distributed, remote team.
- Experience moderating online communities or managing comments and DMs on high-traffic accounts (preferred).
- Comfortable working remotely with tools like Slack, Trello, Zoom, and Google Workspace (preferred).
- Basic understanding of social analytics and how to interpret performance metrics (preferred).
- Familiarity with preK–12 education topics, trends, and common educator challenges (preferred).
Benefits
- Health insurance
- Vision insurance
- Dental insurance
- Employer match of up to 6% for retirement fund
- Annual education stipend for professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
social media managementcontent creationcopywritinganalytics interpretationcommunity moderationcontent adaptationsocial content schedulinguser-generated content (UGC) curationreport craftingdigital content sharing
Soft Skills
creative thinkingstrong writingempathyorganizationproblem-solvingproactivitycollaborationcuriositycommunicationtime management