Edutopia - George Lucas Educational Foundation

Social Media Manager

• Support the day-to-day creation and scheduling of social content across Facebook, Instagram, Bluesky, and other emerging platforms.
• Draft clear, engaging, on-brand copy for social posts, events, and other initiatives as needed.
• Help adapt Edutopia articles, videos, and resources for social-friendly formats (e.g., quote cards, clips, carousels, and polls).
• Maintain and update social content calendars, ensuring posts align with the school year, timely topics, and key campaigns.
• Bring fresh, audience-first ideas to the table, proposing new formats and content concepts inspired by trends, insights, and what’s resonating with educators.
• Monitor comments, replies, and messages across social channels and help ensure educators feel welcomed and heard.
• Proactively surface user-generated content (UGC) that highlights authentic educator voices, and pitch posts that showcase that content.
• Track common questions, themes, and pain points you’re seeing in the community and share those insights with the marketing and editorial teams.
• Use analytics tools and platform insights to help understand what’s resonating and when our audience is most engaged.
• Contribute observations and help craft weekly reports that help us refine our social programming and community approach over time.
• Support teammates on special projects, events, and engagement initiatives (for example, live chats, AMAs, or conference coverage).

Social Media, Community Associate