Edelman

VP, Social – Emerging Platforms

Edelman

full-time

Posted on:

Location Type: Hybrid

Location: New York City • California • Illinois • United States

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Salary

💰 $105,000 - $175,000 per year

Job Level

Lead

About the role

  • Lead the strategy and setup of new and emerging channels by identifying and evaluating the opportunities, establishing workflows, building relationships with platform reps and/or mods, and aligning team efforts with client goals
  • Guide clients and teams on how brands should evaluate and expand into emerging platforms, build successful activations on those platforms, and create test-and-learn models to gauge success in emerging spaces
  • Serve as a thought leader and go-to expert on established and emerging platforms such as Reddit, WhatsApp, and Twitch and how brands can credibly show up in these spaces
  • Articulate insights drawn from emerging platform behaviors, subcultures, and conversational trends, organizing observations into clear strategic recommendations
  • Collaborate across strategy, creative, creator and analytics to deliver short- and long-term platform-specific strategies and playbooks that deliver on objectives
  • Stay current on of evolving platform mechanics, audience behaviors, social-first best practices, and governance considerations
  • Partner directly with senior stakeholders and clients to define risk, governance, and brand-building frameworks within community-driven spaces

Requirements

  • At least 8 years of experience at a social/ digital agency, integrated marketing, or communications firm working as a social media expert and strategist
  • Bachelor’s Degree in marketing, communications, or a related field or equivalent work experience
  • Direct experience building brand strategies and executing those strategies in community-led platforms such as Reddit, Discord, WhatsApp
  • Familiarity with social media management platforms, including YouTube, Instagram, and TikTok, and tools, such as Sprinklr, Sprout Social, and Brandwatch
  • A passion for social media, from both a branding and cultural perspective
  • Understanding of best practices and new features/formats across social platforms (established and emerging)
  • Experience in client services, including having the ability to understand and assess a client’s needs, and be able to confidently own communications and recommendations in email and presentations
  • Excellent organizational skills, attention to detail, and the ability to adapt to new conditions, assignments, and deadlines in a fast-paced environment
  • Exceptional communication skills, both written and verbal, with strong attention to detail and storytelling
  • Brings a proactive, self-starting mindset to every engagement and opportunity
  • Experience with global technology and/or retail brands is a plus
  • Experience with influencers, creators, and talent partners is a plus
Benefits
  • medical and dental insurance
  • vision
  • 401K
  • life insurance
  • disability insurance
  • paid time off
  • travel assistance
  • wellness programing
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategybrand strategycommunity-led platformsemerging platformstest-and-learn modelsaudience behaviorssocial-first best practicesgovernance considerationsclient servicesstorytelling
Soft Skills
organizational skillsattention to detailadaptabilitycommunication skillsproactive mindsetrelationship buildingcollaborationinsight articulationstrategic recommendationsclient needs assessment