Ecotrak Facility Management Software

Product Marketing Manager

Ecotrak Facility Management Software

full-time

Posted on:

Location Type: Hybrid

Location: Irvine • California • United States

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Salary

💰 $100,000 - $120,000 per year

About the role

  • Own Product Launches and Release Notes Communications
  • Own and publish Release Notes for every product and feature launch, ensuring customers, partners, and internal teams are informed clearly and on time.
  • Coordinate with Marketing team to develop and execute go-to-market (GTM) plans for new features and product updates from strategy through execution.
  • Coordinate with Product and Engineering to maintain a marketing-ready view of the product roadmap.
  • Ensure consistent messaging across every launch touchpoint: in-app, email, website, sales materials, and social.
  • Plan, lead, and EXECUTE multi-channel marketing campaigns tied to product and feature releases.
  • Manage campaign calendars and ensure on-time delivery across email, social, paid, and content channels.
  • Partner with the broader marketing team to align messaging across inbound and outbound efforts.
  • Track and report on campaign performance, using data to optimize and improve with each launch.
  • Produce high-quality marketing collateral including product one-pagers, flyers, sell sheets, case study templates, and presentation decks.
  • Script, produce, and edit product videos—including feature demos, explainer videos, and customer-facing content.
  • Own and update product-related website pages to reflect the latest messaging, features, and positioning.
  • Build and maintain a library of reusable sales enablement and marketing assets.
  • Partner with integration partners and ENTOUCH team (sister company) to develop and execute marketing materials, ensuring brand alignment and consistency across organizations.
  • Develop and maintain clear, differentiated product messaging for each targeted industry that resonates with buyer personas - facilities managers, multi-location operators, and service providers.
  • Conduct customer and market research to inform positioning, personas, and value propositions.
  • Partner with Sales to arm the team with competitive insights, battlecards, and objection-handling tools.
  • Collaborate with Customer Success to surface customer stories and turn them into compelling proof points.
  • Collaborate closely with agency partners to develop high-quality materials, while also taking initiative to create compelling copy and assets independently when needed.

Requirements

  • 4+ years of product marketing experience, with a minimum of 2+ years in a B2B SaaS environment.
  • Proven track record owning product launches end-to-end, from GTM strategy to execution.
  • Hands-on experience creating marketing materials including flyers, one-pagers, decks, video scripts, and web copy.
  • Strong writing skills with the ability to distill complex product capabilities into clear, compelling language.
  • Experience managing release notes, product communications, and customer-facing documentation.
  • Proficiency with marketing tools (HubSpot or similar CRM/marketing automation), design tools (Canva, Figma, or similar), and video editing software.
  • Analytical mindset—comfortable using data and metrics to evaluate campaign performance and inform decisions.
  • Ability to manage multiple projects simultaneously, prioritize, and thrive in a fast-moving startup environment.
  • Leverage AI tools and best practices to enhance content creation, streamline workflows, and drive more effective, data-informed marketing outcomes.
Benefits
  • Competitive base salary: $100k–$120k, commensurate with experience
  • Annual performance bonus
  • Medical, Dental, Vision, Life insurance, HSA and FSA
  • 401(k) with 4% match
  • Tuition reimbursement
  • Unlimited PTO and paid holidays
  • Company swag & team-building events
  • Opportunities for career growth in a rapidly scaling company
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggo-to-market strategycampaign managementmarketing collateral creationcustomer and market researchcompetitive analysiscopywritingvideo productiondata analysisproject management
Soft Skills
strong writing skillscommunicationcollaborationinitiativeprioritizationadaptabilityanalytical mindsetattention to detailcreativitytime management