Ecologi | B Corp™

Global Strategic Marketing Manager

Ecologi | B Corp™

full-time

Posted on:

Origin:  • 🇮🇳 India

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Job Level

SeniorLead

About the role

  • Act as Marketing Strategy partner to the Global Product Management Director in shaping and executing long-term market, product, and asset strategies
  • Lead development and coordination of global strategic marketing plans, market assessments, and business execution frameworks
  • Ensure coordination and alignment of regional marketing activities with overall global marketing goals and communications
  • Lead development and coordination of market segmentation plans and identify high-potential target markets and customer segments
  • Generate competitive intelligence and market insights to support the "Playing to Win" strategic marketing direction
  • Manage stage-gate processes for new global product development projects and spearhead stage-gate project development
  • Support pricing and margin improvement strategies through analysis of global price points, cost structures, and value positioning
  • Provide decision support for inter-region sourcing and asset optimization by aligning global capacity with demand outlooks
  • Help define and institutionalize strategic marketing processes, governance, and cross-functional engagement models
  • Contribute to the development of a long-term product innovation pipeline aligned with strategic marketing priorities
  • Identify product rationalisation and specification harmonisation needs
  • Lead strategic marketing alignment workshops and communicate insights and recommendations to senior leadership

Requirements

  • Master degree in business, Marketing, Engineering, or a related field (MBA or equivalent preferred)
  • 10+ years of total professional experience, with 6+ years in strategic marketing, corporate or business strategy development and execution
  • Demonstrated track-record in strategic marketing or similar responsibility, experience in leading strategic marketing projects and cross-functional coordination
  • Strong knowledge of B2B industrial markets, marketing, customer segmentation, pricing and commercialization processes
  • Expertise in strategy frameworks, competitive analysis, and financial modelling
  • Demonstrated experience of working with global teams in critical projects
  • Strategic marketing thinking and problem solving with strong business acumen
  • High proficiency in market modelling, pricing analysis, and scenario planning
  • Strong leadership and communication skills, with the ability to influence without authority
  • Adaptability in a fast-changing, cross-cultural business environment
  • Team player who collaborates effectively across global and regional teams
  • Excellent project management and organizational skills (certification in project management is plus)
  • Proficiency in Microsoft Office and analytical tools (Power BI, PowerPoint, Word, Excel) and CRM systems
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