Act as Marketing Strategy partner to the Global Product Management Director in shaping and executing long-term market, product, and asset strategies
Lead development and coordination of global strategic marketing plans, market assessments, and business execution frameworks
Ensure coordination and alignment of regional marketing activities with overall global marketing goals and communications
Lead development and coordination of market segmentation plans and identify high-potential target markets and customer segments
Generate competitive intelligence and market insights to support the "Playing to Win" strategic marketing direction
Manage stage-gate processes for new global product development projects and spearhead stage-gate project development
Support pricing and margin improvement strategies through analysis of global price points, cost structures, and value positioning
Provide decision support for inter-region sourcing and asset optimization by aligning global capacity with demand outlooks
Help define and institutionalize strategic marketing processes, governance, and cross-functional engagement models
Contribute to the development of a long-term product innovation pipeline aligned with strategic marketing priorities
Identify product rationalisation and specification harmonisation needs
Lead strategic marketing alignment workshops and communicate insights and recommendations to senior leadership
Requirements
Master degree in business, Marketing, Engineering, or a related field (MBA or equivalent preferred)
10+ years of total professional experience, with 6+ years in strategic marketing, corporate or business strategy development and execution
Demonstrated track-record in strategic marketing or similar responsibility, experience in leading strategic marketing projects and cross-functional coordination
Strong knowledge of B2B industrial markets, marketing, customer segmentation, pricing and commercialization processes
Expertise in strategy frameworks, competitive analysis, and financial modelling
Demonstrated experience of working with global teams in critical projects
Strategic marketing thinking and problem solving with strong business acumen
High proficiency in market modelling, pricing analysis, and scenario planning
Strong leadership and communication skills, with the ability to influence without authority
Adaptability in a fast-changing, cross-cultural business environment
Team player who collaborates effectively across global and regional teams
Excellent project management and organizational skills (certification in project management is plus)
Proficiency in Microsoft Office and analytical tools (Power BI, PowerPoint, Word, Excel) and CRM systems