ECIS, the Educational Collaborative for International Schools

Social Media Marketing Executive

ECIS, the Educational Collaborative for International Schools

full-time

Posted on:

Location Type: Hybrid

Location: Loughborough • United Kingdom

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About the role

  • Develop and execute a multi-channel social media strategy aligned with business goals, product launches, and marketing campaigns.
  • Identify the right platforms and content formats to reach target personas in the SaaS/B2B space.
  • Create a consistent brand voice tailored to each social platform.
  • Produce, publish, and manage high-quality content, including posts, short-form videos, thought-leadership threads, customer stories, and product updates.
  • Maintain an editorial calendar that supports product releases, brand initiatives, and industry moments.
  • Coordinate with design, product marketing, and demand gen teams to develop compelling assets.
  • Build and nurture an active online community—responding to comments, engaging in relevant conversations, and elevating customer voices.
  • Proactively monitor industry trends, competitor activity, and emerging topics.
  • Collaborate with Customer Success to spotlight users and integrate social proof.
  • Track performance metrics (reach, engagement, CTR, follower growth, share of voice, sentiment, etc.).
  • Use analytics to optimize content and inform future strategy.
  • Report insights and recommendations to marketing leadership.
  • Partner with demand gen on paid social campaigns, A/B testing, and funnel-driving initiatives.
  • Support product launches with social content plans that build anticipation and adoption.
  • Coordinate with PR for thought leadership, press, and event coverage.

Requirements

  • 3+ years of social media experience, ideally within a SaaS or B2B tech environment.
  • Proven track record of growing and managing social accounts across LinkedIn, X/Twitter, Instagram, TikTok, Facebook, and YouTube.
  • Strong understanding of SaaS marketing funnels, ICPs, and buyer journeys.
  • Excellent writing, storytelling, and content-crafting skills.
  • Ability to create short-form video or collaborate effectively with creative partners.
  • Familiarity with social analytics tools (e.g., Sprout Social, Hootsuite, HubSpot, Buffer).
  • Comfortable working cross-functionally in a fast-moving, data-driven environment.
  • **Nice-to-Haves**
  • Experience with paid social or working alongside paid media teams.
  • Knowledge of SEO, content marketing, or product-led growth strategies.
  • Understanding of developer communities, technical audiences, or niche verticals.
  • Experience with AI content tools or social listening platforms.
Benefits
  • - Competitive salary plus eligibility for a sales team variable compensation plan.
  • - Monthly Health & Wellness Allowance.
  • - Office lunch & team socials.
  • - Professional Development Budget.
  • - Regular performance reviews
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategycontent creationshort-form video productionsocial analyticsSEOcontent marketingA/B testingSaaS marketing funnelsbuyer journeyspaid social campaigns
Soft Skills
writingstorytellingcontent craftingcross-functional collaborationcommunity engagementdata-driven decision makingtrend monitoringinsight reportingcustomer voice elevationbrand voice consistency