Director, Product Marketing
Blink Health
Cloud
Job Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- Lead strategic marketing initiatives for the Transportation Division, supporting financial products and services tailored to trucking companies
- Develop and execute comprehensive go-to-market plans for products and programs, new and existing
- Create and manage transportation-focused marketing collateral, including brochures, one-pagers, email campaigns, web content, and case studies
- Use data and analytics to measure and optimize campaign effectiveness; identify trends and make data-driven decisions to improve outcomes
- Develop communication strategies that position key division members as industry experts—creating presentations, blog posts, social media content, and other materials that elevate eCapital’s authority within the transportation and financial services sectors
- Continuously evolve marketing strategies and programs to ensure growth and competitiveness in the transportation financing space
- Maintain consistent brand messaging and voice across all marketing channels
- Stay informed on transportation industry trends, regulatory changes, and the competitive landscape to guide marketing strategy
- Collaborate cross-functionally with sales, creative teams and SMEs; work within a metrics-based Marketing team to drive business and revenue
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- MBA is a plus
- 5+ years of experience in marketing (B2B experience preferred)
- Demonstrated experience in developing and executing successful marketing campaigns and GTM strategies
- Strong analytical skills with a data-driven mindset
- Excellent verbal and written communication skills
- Proven ability to work collaboratively with creative teams and cross-functional stakeholders, including SMEs and product leaders
- Highly organized with strong project management skills and attention to detail
- Experience with CRM and email marketing platforms, like Salesforce (SF) and Salesforce Marketing Cloud (SFMC)
- Previous experience in financial services (bonus)
- A proactive, go above and beyond attitude to help the team achieve goals (bonus)
- A good sense of humor (bonus, listed humorously)
