eCapital Corp.

Marketing

• Lead strategic marketing initiatives for the Transportation Division, supporting financial products and services tailored to trucking companies
• Develop and execute comprehensive go-to-market plans for products and programs, new and existing
• Create and manage transportation-focused marketing collateral, including brochures, one-pagers, email campaigns, web content, and case studies
• Use data and analytics to measure and optimize campaign effectiveness; identify trends and make data-driven decisions to improve outcomes
• Develop communication strategies that position key division members as industry experts—creating presentations, blog posts, social media content, and other materials that elevate eCapital’s authority within the transportation and financial services sectors
• Continuously evolve marketing strategies and programs to ensure growth and competitiveness in the transportation financing space
• Maintain consistent brand messaging and voice across all marketing channels
• Stay informed on transportation industry trends, regulatory changes, and the competitive landscape to guide marketing strategy
• Collaborate cross-functionally with sales, creative teams and SMEs; work within a metrics-based Marketing team to drive business and revenue

Marketing Manager