Product Marketing

• Responsible for the product value proposition narrative, the go-to-market strategy, and messaging for eBay Live across the globe
• Approach go-to-market comprehensively to ensure buyers receive relevant communications across in-product, marketing, PR, market communities, sales, customer service, and partner messaging
• Influence product roadmaps by synthesizing market, customer and competitive insights; build audience segmentations and opportunity sizing
• Create customer feedback loops during product and marketing development to refine product narrative and value proposition
• Develop product value propositions, narratives, customer messaging, naming and external facing proof points
• Manage GTM strategy and planning for new product introductions; lead channel specialists in implementation and measuring efficiency
• Track customer engagement, product adoption, and business success; identify internal product market fit tracking metrics
• Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand
• Identify key performance measures and track progress towards goals for product launches and market uptake of products or services

Senior Product Marketing Manager

Senior Director of Product Marketing

Center of Excellence Strategist – GTM

Product Marketing Manager

Senior Go-To-Market Strategy Manager

EBR Specialist, MIS