Staff Product Marketing Manager
Patreon
Senior Product Marketing Manager
eBay
full-time
Posted on:
Origin: • 🇺🇸 United States • Oregon
Visit company websiteSalary
💰 $108,400 - $186,400 per year
Job Level
Senior
About the role
- Responsible for the product value proposition narrative, the go-to-market strategy, and messaging for eBay Live across the globe
- Approach go-to-market comprehensively to ensure buyers receive relevant communications across in-product, marketing, PR, market communities, sales, customer service, and partner messaging
- Influence product roadmaps by synthesizing market, customer and competitive insights; build audience segmentations and opportunity sizing
- Create customer feedback loops during product and marketing development to refine product narrative and value proposition
- Develop product value propositions, narratives, customer messaging, naming and external facing proof points
- Manage GTM strategy and planning for new product introductions; lead channel specialists in implementation and measuring efficiency
- Track customer engagement, product adoption, and business success; identify internal product market fit tracking metrics
- Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand
- Identify key performance measures and track progress towards goals for product launches and market uptake of products or services
Requirements
- 6+ years of experience in product marketing
- Strong track record of developing product and go-to-market strategies at ecommerce companies, with experience in buyer engagement/retention and a consumer mindset preferred
- Proven track record to drive innovation and execute projects with excellence
- Success working collaboratively with cross-functional teams and excellent communication skills
- Strong data analysis skills and experience with customer research techniques
- Expertise in developing value propositions, positioning and driving adoption of new and existing tools and resources
- Experience co-creating go-to-market and marketing plans with cross-functional partners
- Context in e-commerce and small business is a benefit
