Social Media Lead
eBay
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • Colorado • United States
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Salary
💰 $144,400 - $192,800 per year
Job Level
About the role
- Lead the end-to-end social media strategy for eBay Live across multiple platforms, ensuring alignment with the broader eBay brand and growth objectives
- Build and scale a social ecosystem that drives awareness of live programming, highlights key cultural moments, and grows an active community of buyers and sellers
- Serve as a senior strategic partner to cross-functional teams — including product, integrated marketing, creator partnerships, and eBay Live leadership — to align priorities and storytelling
- Develop and manage creator relationships, from micro-influencers to marquee talent, to co-create content, host shows, and amplify key moments in the eBay Live calendar
- Establish and oversee social measurement frameworks, providing insights that inform performance, community engagement, and brand equity
- Lead a team and external partners/agencies, fostering a test-and-learn culture that embraces creativity, agility, and innovation in live and social-first content
- Champion the voice of community, ensuring that buyer and seller perspectives inform strategy, content, and platform decisions
- Advise executives and senior stakeholders on emerging trends, creator culture, and the evolving live commerce landscape to position eBay as a leader in social innovation
Requirements
- 6-8+ years of experience in social media, digital marketing, or brand strategy
- Proven ability to launch, scale, and optimize the social presence of a new or evolving product, platform, or live content experience
- Deep understanding of creator culture, community building, and social platform ecosystems (Instagram, TikTok, YouTube, Threads/X, Twitch, Reddit, Discord)
- Demonstrated success in driving business growth and impact through innovative social strategies
- Strong experience partnering with creators and influencers across various tiers to drive credibility and engagement
- Skilled in data-driven storytelling — using analytics, tools, and insights to inform strategy, optimize content, and measure success across organic and paid programs
- Exceptional communication and executive presence, with a proven ability to influence senior stakeholders and translate insights into business impact
- Experience working in fast-paced, high-growth, or platform-driven environments where adaptability and innovation are key.
Benefits
- medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
social media strategydigital marketingbrand strategycommunity buildingdata-driven storytellinganalyticscontent optimizationlive content experiencesocial measurement frameworkscreator partnerships
Soft Skills
communicationexecutive presenceinfluencecreativityagilityinnovationcollaborationleadershipadaptabilitystrategic thinking