Easyfairs

Digital Marketing Manager, Website & SEO

Easyfairs

full-time

Posted on:

Origin:  • 🇬🇧 United Kingdom

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Job Level

Mid-LevelSenior

Tech Stack

SparkWordPress

About the role

  • Website Strategy Development: improve user experience, boost visitor and exhibitor conversions, and capture opt-in data through innovative approaches
  • Functionality Support: oversee website functionalities for regional products, manage plug-ins, and collaborate with HQ to optimise performance
  • Team Training: train and support event teams to ensure website quality, adherence to best practices, and a 'website first' approach
  • SEO Strategy Implementation: drive new users to websites, upskill event teams on SEO practices, and ensure compliance with regional & group guidelines
  • Tracking & Reporting: monitor and report on website and SEO activities, making data-driven recommendations
  • Resource Management: supervise a Senior Digital Marketing Executive and a Digital Marketing Intern
  • Decision Making: contribute to website and SEO strategy decisions with the Regional Marketing Director
  • Digital Transformation: collaborate with event teams to drive digital transformation and optimise the region's online presence
  • Compliance: ensure all digital communication adheres to relevant legislation and industry standards

Requirements

  • Higher education or equivalent experience in digital marketing
  • Ideally 5 years in digital marketing with 3 years in website management
  • Strong interest in trends and technologies and technical knowledge
  • Experience in managing digital transformation
  • Fluent in English; knowledge of other European languages is a plus
  • Proficiency in WordPress, Google Analytics & Google Tag Manager (essential)
  • Knowledge of Elementor, Evessio, SEMRush, Google Search Console, Domains, Plugins, Google AdSense, Stripe, WooCommerce, MemberPress and ISSUU (beneficial)