Digital Marketing Executive
Reach plc
Senior Digital Marketing Specialist
Arctic Wolf
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇬🇧 United Kingdom
Visit company websiteJob Level
Senior
About the role
- Analyzing top-performing pages to identify opportunities for improving conversion rates and user engagement.
- Implementing strategies to improve conversion rates on landing pages, such as A/B testing different elements, optimizing call-to-actions, and ensuring mobile responsiveness.
- Collaborating closely with marketing teams, designers, and copywriters to ensure landing pages align with campaign objectives and brand guidelines.
- Tracking and analyzing landing page performance using analytics tools (Google Analytics) to identify areas for improvement and optimize for better results.
- Ensuring content is accurate, up-to-date, and aligned with brand messaging.
- Staying up-to-date with new trends so pages are optimized for all forms of viewing (desktop, mobile, etc).
Requirements
- 3+ years of B2B Marketing Experience
- Understanding of marketing principles, conversion optimization, and user experience (UX).
- Ability to analyze data, identify trends, and make data-driven decisions.
- Ability to effectively communicate with various teams and stakeholders.
- Ability to manage multiple projects simultaneously and meet deadlines.
Benefits
- Equity for all employees
- 28 days annual leave, 8 bank holidays and paid volunteering days off
- Pension plan employer match
- Training and career development programs
- Robust Employee Assistance Program (EAP) with mental health service
- Comprehensive private benefits plan including medical insurance, virtual GP, optical and dental cashback, life insurance (4x basic salary) and group income protection.
- Fertility support and paid parental leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
A/B testingconversion optimizationuser experience (UX)data analysisanalytics toolsGoogle Analyticsmobile responsivenesslanding page performance tracking
Soft skills
communicationcollaborationproject managementtime managementdata-driven decision making
