Oversee the day to day running of the front end of the Fresh Direct website, implementing design and content changes within the CMS
Be subject matter expert within the team for all things CMS, supporting with campaign activations with the wider marketing team
Liaise with the ecommerce team to develop appropriate mechanisms through analytics (GA4, Google Tag Manager, Looker Studio Hitjar etc) to monitor performance and customer behaviour
Collaborate with design and development teams to implement UX/UI improvements
Identify ways to enhance website capabilities and leverage digital marketing opportunities through channels such as PPC. Paid social, email and SEO
Requirements
Proven experience within Digital Marketing and demonstratable knowledge of core principles
Excellent understanding and experience of website metrics and best practices
Data and insight driven – with ability to interpret to make meaningful change
Good understanding of CMS systems and other related tools – ideally SAP Hybris
Good at handling time-sensitive projects and working to deadlines
Good level of understanding of digital marketing channels i.e. PPC, social, display, email
Fundamental understanding of SEO
Comfortable working within a matrix environment
Excellent relationship builder – both internally and with third-party agencies
Self motivated, dynamic approach to work, able to work efficiently both independently and remotely
Excellent interpersonal, communication and influencing skills
Ability to work to tight deadlines, manage multiple priorities and project timelines
Benefits
Competitive salary
Flexible working hours
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CMSGA4Google Tag ManagerLooker StudioHitjarPPCSEOdigital marketingwebsite metricsSAP Hybris
Soft skills
relationship buildingself-motivateddynamic approachinterpersonal skillscommunication skillsinfluencing skillstime managementability to work independentlyability to work remotelyproject management