Easyfairs

Digital Marketing Manager, Website & SEO

Easyfairs

full-time

Posted on:

Origin:  • 🇬🇧 United Kingdom

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Job Level

Mid-LevelSenior

Tech Stack

SparkWordPress

About the role

  • If you have a strong track record in website management, and are obsessed with the latest trends and technologies in the ever-changing world of Digital Marketing - we would love to hear from you! The Opportunity: Our websites are the shop windows to our events. They are the digital gateway where inspiration and anticipation begin; the first flicker of interest that turns into curiosity and leads to life-changing experiences; the spark that sets everything in motion and starts our community’s journey to ‘visit the future’. Purpose of the Role: Website Strategy Development: Improve user experience, boost visitor and exhibitor conversions, and capture opt-in data by introducing innovative trends and approaches Functionality Support: Oversee website functionalities for regional products, manage plug-ins, and collaborate with HQ to optimise performance Team Training: Train and support event teams to ensure website quality, adherence to best practices, and a 'website first' approach. SEO Strategy Implementation: Drive new users to websites, upskill event teams on SEO practices, and ensure compliance with regional & group guidelines Tracking & Reporting: Monitor and report on website and SEO activities, making data-driven recommendations to enhance effectiveness Responsibilities: Resource Management: Supervise a Senior Digital Marketing Executive and a Digital Marketing Intern. Decision Making: Contribute to website and SEO strategy decisions with the Regional Marketing Director, aligning event goals Digital Transformation: Collaborate with event teams to drive digital transformation and optimise the region's online presence Compliance: Ensure all digital communication adheres to relevant legislation and industry standards Key Relationships: Internal: Work closely with the Regional Marketing Marketing Director, Marketing, Intelligence & Technology team, event marketing teams and HQ team External: Coordinate with third-party website support, freelancers, developers, and SEO agencies Tools & Systems: Proficiency in WordPress, Google Analytics & Google Tag Manager is essential; knowledge of any of the following is beneficial: Elementor, Evessio, SEMRush, Google Search Console, Domains, Plugins, Google AdSense, Stripe, WooCommerce, MemberPress and ISSUU. Qualifications & Experience: Higher education or equivalent experience in digital marketing Ideally 5 years in digital marketing with 3 years in website management Strong interest in trends and technologies, technical knowledge and experience in managing digital transformation Fluent in English; knowledge of other European languages is a plus

Requirements

  • Higher education or equivalent experience in digital marketing Ideally 5 years in digital marketing with 3 years in website management Strong interest in trends and technologies, technical knowledge and experience in managing digital transformation Fluent in English; knowledge of other European languages is a plus Proficiency in WordPress, Google Analytics & Google Tag Manager is essential; knowledge of Elementor, Evessio, SEMRush, Google Search Console, Domains, Plugins, Google AdSense, Stripe, WooCommerce, MemberPress and ISSUU is beneficial