E.L.F. BEAUTY

Associate Director, Go-To-Market

E.L.F. BEAUTY

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $130,000 - $160,000 per year

Job Level

Senior

About the role

  • Lead Regional GTM Strategy
  • Own and evolve the go-to-market vision for Canada and Mexico, developing annual and seasonal plans aligned to enterprise growth priorities, regional market dynamics, and commercial objectives.
  • Identify whitespace opportunities across product categories, retail channels, and consumer segments to unlock incremental growth.
  • Demonstrate exceptional written communication skills, with the ability to craft clear impactful messaging tailored to audiences across the Americas.
  • Develop high-quality go-to-market program decks that effectively convey strategic insights, brand priorities and regional activations plans.
  • Drive High-Impact Launch Excellence
  • Lead end-to-end regional launch strategy across product introductions, hero franchises, campaign localization, and retailer activation.
  • Ensure launches are locally relevant, commercially impactful, and executed with excellence across all consumer and retail touchpoints.
  • Serve as Strategic Regional Leader
  • Act as the senior regional voice for Canada and Mexico, representing market needs, opportunities, and performance within global planning discussions.
  • Influence upstream decision-making by bringing forward market intelligence, consumer insights, and competitive dynamics.
  • Elevate Cross-Functional Leadership
  • Partner closely with Global Brand, Sales, Creative, Integrated Communications, Consumer Insights, Commercial Strategy, and Retail Marketing teams to ensure alignment and execution across all initiatives.
  • Lead complex cross-functional workstreams and drive decisions with speed, clarity, and accountability.
  • Strengthen Retail & Distributor Partnerships
  • Guide strategic collaboration with key retail and distributor partners to maximize in-market visibility, launch impact, and channel performance across mass, specialty, and e-commerce environments.
  • Shape regional sell-in narratives and support key commercial moments.
  • Champion Consumer & Cultural Relevance
  • Translate regional consumer behavior, trends, and cultural moments into actionable strategies that strengthen brand resonance and competitive advantage.
  • Identify emerging opportunities across creator ecosystems, local partnerships, and culturally relevant activations.
  • Own Regional Investment & Performance
  • Manage and optimize regional marketing investment across campaigns, launches, and activations, ensuring strong ROI and disciplined financial stewardship.
  • Monitor performance against KPIs including sell-through, market share, awareness, retailer productivity, and launch effectiveness.
  • Build Scalable Market Playbooks
  • Capture learnings and develop repeatable frameworks that improve execution and accelerate future launches across international expansion efforts.
  • Lead and Develop
  • Provide leadership across cross-functional teams and external partners, with the potential to mentor junior talent as the regional function scales.
  • Foster a high-performance, solutions-oriented environment that reflects e.l.f.’s entrepreneurial pace and culture.

Requirements

  • Bilingual English/Spanish speaking is a must
  • Understanding of French and/or Portuguese - is a plus
  • 8–10+ years of go-to-market or commercial marketing experience within beauty, CPG, lifestyle, or high-growth consumer brands.
  • Proven success leading regional or multi-market brand strategy across complex retail environments.
  • Strong understanding of Canada and Mexico consumer dynamics, retail ecosystems, and cultural nuances.
  • Demonstrated ability to influence senior cross-functional stakeholders and drive alignment across global and regional teams.
  • Strong financial acumen with experience managing budgets, forecasts, and performance metrics.
  • Highly strategic with strong executional depth—you can define the roadmap and drive delivery.
  • Analytical, creative, and highly resourceful in a fast-paced environment.
  • Ability to travel as business needs require.
Benefits
  • medical, dental, and vision insurance
  • retirement savings plan
  • gender neutral parental leave
  • unlimited paid time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
go-to-market strategycommercial marketingbrand strategybudget managementperformance metricsmarket intelligenceconsumer insightscampaign localizationretailer activationKPI monitoring
Soft Skills
written communicationcross-functional leadershipinfluencing stakeholdersstrategic thinkinganalytical skillscreativityresourcefulnessmentoringdecision-makingsolutions-oriented