E.L.F. BEAUTY

Interim AVP, Digital & Media

E.L.F. BEAUTY

full-time

Posted on:

Location Type: Hybrid

Location: Los Angeles • California • United States

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Salary

💰 $190,000 - $220,000 per year

Job Level

Lead

About the role

  • Provide strategic direction and oversight for DTC website, TikTok Shop, and digital presence across retail partners.
  • Maintain alignment with broader brand objectives and marketing initiatives.
  • Represent the digital team in cross-functional meetings and leadership discussions.
  • Make data-informed decisions to optimize digital performance across all platforms.
  • Lead and develop a high-performing team overseeing Ecommerce, CRM/Loyalty, Analytics, and Media.
  • Lead DTC sales forecasting and revenue planning processes, ensuring accurate projections and strategic alignment.
  • Monitor performance and quickly implement course corrections when needed.
  • Partner with Finance to provide updates on performance and forecast adjustments.
  • Identify growth opportunities and optimize channel mix to maximize revenue.
  • Provide strategic oversight for agency-managed TikTok Shop initiatives, ensuring alignment with Naturium's revenue targets and brand positioning.
  • Analyze performance metrics and consumer insights to identify high-potential TikTok Shop opportunities, guiding agency partner on implementation priorities.
  • Optimize the TikTok Shop ecosystem, balancing product assortment, promotional strategy, and creator partnerships to maximize revenue growth.
  • Continue oversight and evolution of existing SEO and GEO/AEO strategies to improve organic visibility and traffic.
  • Ensure continued alignment between AI-optimized content and Naturium's brand voice and objectives.
  • Adapt existing strategies to incorporate new developments in generative AI and search technology.
  • Serve as strategic advisor and sounding board for the Media Director on both brand and performance campaigns.
  • Provide guidance on media mix optimization for major campaigns and launches.
  • Collaborate on budget allocation to maximize ROI across channels and initiatives.
  • Provide guidance on website architecture, user experience optimization, and technical roadmap development.
  • Facilitate alignment between ecommerce team initiatives and broader digital strategy, ensuring cohesive customer experiences across all touchpoints.
  • Work alongside ecommerce specialists to evaluate site analytics, identify conversion barriers, and recommend strategic enhancements for revenue growth.
  • Oversee customer relationship management strategies and loyalty initiatives.
  • Ensure effective email, SMS, and other customer communication channels.
  • Lead AI projects to enhance the loyalty experience through personalization.
  • Work with team to drive customer retention, repeat purchase behavior, and LTV.
  • Provide guidance on performance analytics across all digital channels, translating complex metrics into actionable business insights.
  • Evaluate integrated performance data to identify optimization opportunities and strategic shifts in resource allocation.
  • Advise on analytics infrastructure and KPI frameworks to ensure meaningful performance tracking aligned with business objectives.

Requirements

  • 8+ years of experience in digital marketing, ecommerce, or related fields.
  • 4+ years of management experience leading cross-functional digital teams.
  • Strong experience with DTC sales forecasting and driving growth across DTC ecommerce platforms.
  • Strong understanding of digital marketing channels and performance metrics.
  • Experience with TikTok Shop.
  • Excellent communication, leadership, and project management skills.
  • Ability to analyze data and translate insights into actionable strategies.
  • Bachelor's degree in Marketing, Business, or related field.
Benefits
  • Total compensation includes base salary, annual company-based performance bonus, and equity.
  • Medical, dental, and vision insurance.
  • Retirement savings plan.
  • Gender neutral parental leave.
  • Unlimited paid time off.
  • Competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingecommerceDTC sales forecastingperformance metricsSEOGEO/AEO strategiesdata analysiscustomer relationship managementemail marketingSMS marketing
Soft Skills
leadershipcommunicationproject managementstrategic thinkingteam developmentcross-functional collaborationdata-informed decision makingperformance optimizationcustomer retentionpersonalization
Certifications
Bachelor's degree in MarketingBachelor's degree in Business