E.L.F. BEAUTY

Director, Social Media – Community

E.L.F. BEAUTY

full-time

Posted on:

Location Type: Hybrid

Location: Los Angeles • California • United States

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Salary

💰 $155,000 - $185,000 per year

Job Level

Lead

About the role

  • Define and lead Naturium’s global social media strategy across TikTok, Instagram, YouTube, and emerging platforms
  • Establish differentiated strategies for each platform aligned to audience behavior, platform algorithms, and brand objectives
  • Drive audience growth, engagement, and brand affinity through culturally relevant and education-first storytelling
  • Anticipate platform and cultural trends, ensuring Naturium remains ahead of the evolving social landscape
  • Partner with Brand and Growth teams to ensure social supports product launches, innovation storytelling, and commercial priorities
  • Develop and execute a global community engagement strategy aligned with Naturium’s tone of voice, brand playbook, and marketing objectives
  • Establish best-in-class engagement standards across comments, DMs, tagged content, and social conversations
  • Actively foster meaningful two-way conversations that strengthen brand loyalty and consumer trust
  • Serve as the “ears of the brand,” monitoring conversations across owned, earned, and competitor channels to understand audience sentiment, cultural shifts, and emerging opportunities
  • Translate community feedback into actionable insights that inform product development, messaging, and marketing strategy
  • Champion user-generated content by identifying, elevating, and amplifying authentic community voices
  • Foster relationships with brand advocates and creators through proactive outreach and community-first engagement
  • Oversee community-led seeding and mailer opportunities that strengthen organic brand advocacy
  • Identify potential creator and influencer partners through earned engagement, tags, and community participation
  • Own overarching social content strategy, balancing trend-driven content with educational and brand-building storytelling
  • Guide development of platform-native creative in partnership with Creative and Brand teams
  • Shape Naturium’s voice across all social touchpoints—from content direction to captions and comments
  • Establish KPIs across engagement, community health, audience growth, and performance impact
  • Own reporting frameworks that translate social and community performance into clear business insights
  • Build and execute a comprehensive education-driven community framework that empowers consumers with ingredient literacy and skincare knowledge
  • Partner closely with Brand Marketing, Creative, Influencer, Growth, DTC, Retail, and Customer Experience teams

Requirements

  • 10+ years of experience leading social media and community management within beauty or consumer brands
  • Proven success scaling highly engaged brand communities
  • Deep understanding of internet culture, platform dynamics, and consumer engagement behavior
  • Strong leadership experience managing teams and cross-functional stakeholders
  • Balances creative instinct with data-driven decision making
  • Passion for skincare, education-led storytelling, and community-first brand building
  • Highly adaptable with a bias for action in fast-paced environments
Benefits
  • medical, dental, and vision insurance
  • retirement savings plan
  • gender neutral parental leave
  • unlimited paid time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategycommunity managementaudience engagementcontent strategydata-driven decision makingtrend analysisKPI establishmentreporting frameworksuser-generated contentplatform-native creative
Soft Skills
leadershipcross-functional collaborationadaptabilitycreative instinctcommunicationrelationship buildingcultural awarenessconsumer truststorytellingproactive outreach