Manager, Media Buying & Analytics
E.L.F. BEAUTY
full-time
Posted on:
Location Type: Hybrid
Location: Los Angeles • California • United States
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Salary
💰 $80,000 - $110,000 per year
About the role
- play a vital role in driving the efficiency and effectiveness of Naturium’s paid media efforts
- partner closely on campaign strategy and planning, helping map out channel initiatives and performance goals across key platforms including Meta and TikTok
- lead creative strategy development in collaboration with the Director and cross-functional teams, translating performance insights into clear briefs, testing roadmaps, and asset optimizations
- oversee day-to-day campaign execution in partnership with external agencies, monitor targeting and creative performance
- identify optimization opportunities to help scale campaigns efficiently and deliver against company KPIs, including ROAS, customer acquisition efficiency, and brand awareness metrics
Requirements
- 3-5 years of experience in performance marketing, with a strong background in managing media agencies
- Bachelor's degree in marketing, business, analytics, or related field
- Deep understanding of Meta Ads Manager and TikTok Ads Manager
- Strong creative strategist mindset — ability to look at a video or image and understand *why* it is or isn't working
- Excellent project management skills; experience managing creative workflows and asset requests
- Understanding of Google Analytics, Shopify, and Excel/Sheets to verify data and find insights
- Experience managing significant media budgets ($500K+/month) and holding partners accountable to KPIs
- Ability to translate data into creative briefs and actionable feedback for designers
- Experience in beauty, skincare, or DTC consumer goods strongly preferred
- Detail-oriented and organized; able to manage multiple campaigns, creative requests, and agency communications simultaneously
- Experience with retail media platforms (e.g., Target Roundel, Walmart Connect, UB Media) is not required but strongly preferred.
- Collaborative spirit with the ability to work effectively with both analytical and creative stakeholders
Benefits
- medical, dental, and vision insurance
- a retirement savings plan
- gender neutral parental leave
- unlimited paid time off
- annual company-based performance bonus up to 200% of target
- competitive pay and benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketingcampaign strategycreative strategy developmentdata analysismedia budget managementoptimizationKPI trackingproject managementcreative brief developmentasset optimization
Soft Skills
creative strategist mindsetdetail-orientedorganizedcollaborativeability to manage multiple campaignseffective communicationability to work with analytical stakeholdersability to work with creative stakeholders