E.L.F. BEAUTY

Senior Manager, Brand Marketing

E.L.F. BEAUTY

full-time

Posted on:

Location Type: Hybrid

Location: New York City • California • New York • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $105,000 - $140,000 per year

Job Level

Senior

About the role

  • Lead end-to-end global go-to-market planning for key product and campaign initiatives, from positioning and strategy through rollout and post-launch analysis.
  • Partner cross-functionally with Innovation, Creative, Sales, Digital, Integrated Communications, International, Finance, and Legal teams to execute high-impact launches that drive brand and business growth.
  • Translate product and brand strategies into breakthrough creative platforms and campaign narratives that resonate across diverse global audiences.
  • Align global and regional teams around timelines, assets, and activation plans to ensure seamless execution and a unified brand presence worldwide.
  • Leverage consumer insights, performance data, and cultural trends to inform strategy and unlock new opportunities for innovation and growth.
  • Champion e.l.f.’s fearless, inclusive, and playful brand DNA across all touchpoints, from retailer programs to influencer campaigns to internal storytelling.
  • Develop scalable launch frameworks and playbooks that accelerate speed-to-market and strengthen global launch capabilities.
  • Manage marketing budgets and track performance metrics to optimize investment and maximize ROI.
  • Lead compelling presentations and communications that align and mobilize internal teams and external partners around strategic initiatives.
  • Influence stakeholders across functions and markets to drive alignment and deliver launches with excellence at global scale.

Requirements

  • 6–8 years of experience in brand management, product marketing, or go-to-market leadership; experience in beauty, CPG, or lifestyle brands preferred.
  • Demonstrated success leading multi-market or global product and campaign launches.
  • Strong ability to balance strategic thinking with hands-on execution in fast-paced environments.
  • Deep understanding of consumer behavior, digital ecosystems, and cultural trends shaping modern brands.
  • Analytical mindset with the ability to translate data into actionable strategy and business decisions.
  • Strong creative intuition and ability to collaborate effectively with creative and communications partners.
  • Highly collaborative, resourceful, and comfortable operating in ambiguity and rapid growth environments.
  • Builder’s mindset with a proactive approach to creating processes and solutions rather than waiting for direction.
  • Excellent communication and presentation skills, with the ability to influence senior stakeholders.
Benefits
  • medical, dental, and vision insurance
  • retirement savings plan
  • gender neutral parental leave
  • unlimited paid time off
  • annual company-based performance bonus
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand managementproduct marketinggo-to-market strategycampaign managementdata analysisperformance metricsmarketing budget managementconsumer insightslaunch frameworksROI optimization
Soft Skills
strategic thinkinghands-on executioncollaborationcreative intuitionanalytical mindsetcommunication skillspresentation skillsinfluenceresourcefulnessproactive problem-solving