DVM Elite

Operations

• Design end-to-end onboarding/ offboarding journeys across products and services
• Define what “good onboarding” looks like at every stage
• Create repeatable onboarding flows that scale without losing quality
• Reduce time-to-value for members
• Map the full member journey (pre-sale → onboarding → adoption → steady-state)
• Identify friction points, drop-offs, and confusion
• Design clear handoffs between Sales, Support, PA, PODS, etc.
• Ensure consistency across touchpoints
• Design and document onboarding SOPs, workflows, and decision rules
• Ensure systems (HubSpot, Support Services, forms, comms) support the experience
• Create clarity around roles, responsibilities, and ownership
• Work with Sales, Support, Ops, and Delivery to align onboarding/ offboarding expectations
• Ensure internal teams know: What happens when, Who owns what, What the member experience should feel like
• Use feedback (exit surveys, onboarding feedback, adoption metrics)
• Iterate onboarding flows intentionally
• Test and refine based on real member behaviour

Member Lifecycle, Operations Specialist

Marketing

• Observe and assist with day‑to‑day marketing activities under the guidance of experienced team members.
• Learn how digital marketing strategies are developed, executed, and measured for veterinary clients.
• Apply concepts from your coursework in a supervised setting, receiving feedback to help you build your skills and portfolio.
• Complete at least one project in a chosen focus area (e.g., social media, email, analytics, content) that you can use for your resume or portfolio.
• Assist with scheduling social media posts in Sprout Social.
• Help build or update metric dashboards in Go High Level.
• Support conversion tracking and basic report preparation.
• Assist with list maintenance and database updates in our CRM (HubSpot).
• Help with quality‑control checks or light content‑related tasks.
• Participate in one marketing team meeting approximately every two weeks and in our weekly company‑wide meeting on Thursdays, when your class schedule allows.

Member Lifecycle, Operations Specialist

Marketing Intern