Director, B2B Marketing
Camp Strategy
Principal Marketing Specialist
DTE Energy
full-time
Posted on:
Location Type: Hybrid
Location: Detroit • Missouri • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Plans, implements and monitors marketing programs, projects, services, communications campaigns and product lines focused on generating revenue
- Simultaneously manages multiple complex projects & initiatives
- Ensures the integration and alignment of programs, business targets, performance gap(s) and budget analyses
- Develops cross-functional relationships between the department and various process and support organizations
- Designs, develops and implements marketing programs and/or pricing strategies to support a particular product, service or market sector
- Coordinates activities with Corporate Communications in the design, development and implementation of marketing programs
Requirements
- Bachelor's degree and 7+ years of experience in marketing, program/project and/or energy management
- Preferred Bachelor's degree in a Business, Marketing or Communications MBA or Master's degree
- Experience with integrated digital, social and mail marketing in a Business to Consumer relationship
- Communicates effectively verbally and in writing
- Consulting and influencing skills
- Analytical and problem-solving skills
- Competent in multi-tasking
- Proficiency with Microsoft products (PowerPoint, Word, Excel, and project management software) sufficient to apply and support them with minimal instruction or guidance
Benefits
- Inclusive workplace
- Health, safety, and wellbeing focus
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing programsproject managementpricing strategiesdigital marketingsocial marketingmail marketinganalytical skillsproblem-solving skillsmulti-tasking
Soft skills
communication skillsconsulting skillsinfluencing skills
Certifications
Bachelor's degreeMBAMaster's degree
