Inside Sales Representative - Enrollment
Aura
Brand Manager – Innovation
Downeast Cider House
full-time
Posted on:
Origin: • 🇺🇸 United States • Massachusetts
Visit company websiteJob Level
Junior
About the role
- Identify Opportunities
- Monitor trends, consumer behavior shifts, and competitor activity
- Identify whitespace opportunities and translate them into actionable ideas for new products or brands
- Develop Concepts
- Turn insights into compelling brand and product concepts
- Collaborate with creative and R&D teams to shape the core idea, flavor direction, and brand identity
- Build Testable Products
- Lead the development of new products, including creative direction, packaging design, pricing, and go to market strategy
- Partner with R&D and Ops to turn concepts into real, shelf-ready products
- Test in Market
- Design in-market pilot strategies
- Launch tests quickly and efficiently, balancing speed with actionable learning
- Track Performance
- Use both qualitative and quantitative data to evaluate product and brand performance
- Monitor consumer feedback, velocity, and trade response
- Make Recommendations
- Deliver clear, data-backed recommendations on each test (kill, adjust, or scale)
Requirements
- 1-3 years of experience in either consulting or sales
- Comfortable working in a fast-paced, entrepreneurial environment
- Exceptional interpersonal skills and ability to interact effectively across functions and organizations
- Ability to effectively manage projects from start to finish
- Good judgment and taste (ability to identify good ideas and know what looks / sounds good and what doesn’t)
- Nice to have…
- Proficient with consumer research and syndicated data
- Product development experience (including creative design)
