Downeast Cider House

Manager

• Driving volume and share growth through both distribution increases and brand promotions
• Schedules and conducts regular sales calls with both customers and wholesalers
• Work with Director of National Accounts to develop and manage a go to market strategy for assigned key accounts
• Track, analyze, manipulate data to help create strategic insights and action plans
• Closely work with RSDs to align on regional goals, opportunities, and forecasts
• Regular in-market work to ensure high-level execution, evaluate the effectiveness of our placements/programs, and to identify opportunities

National Accounts Manager

Marketing Analyst

• -Help build and execute against an innovation pipeline, generating ideas through trend, competitive and category analysis.
• -Manage projects through the development process, ensuring on time and on budget launches.
• -Help analyze and assess channel & customer mix to inform distribution strategy and objectives for new launches.
• -Streamline item tracking in GS1 and internally
• -Own and execute on ad hoc brand partnership requests
• -Own Cider House Exclusive line with Taproom Manager - product development, packaging development, launch assets, social, emails and website landing page
• -Own Cider House Merchandise with Taproom Manager - ensure we have a profitable assortment of merchandise to sell in our taproom that follows brand guidelines.
• -Own our social media calendar - plan posts for the Downeast brand, coordinate with innovation brands, manage photographer and copy writer.
• -Help develop and execute advertising and consumer promotions plans to build equity, awareness and trial.
• -Own the development of communication materials and brand creative to build equity (ex: POS).
• -Help monitor market trends, consumer trends and competitive activities.
• -Synthesize findings and help develop action plans as needed.
• -Help with all aspects of consumer research related to owned brand including but not limited to concept testing, insights work and message testing.
• -Provide standard reporting for owned brand, market/segment and competitive performance weekly/as needed.
• -Help develop the annual brand plan for owned brands, including a multi-year innovation pipeline.

Senior Marketing Analyst

Brand Manager

• Identify Opportunities
• Monitor trends, consumer behavior shifts, and competitor activity
• Identify whitespace opportunities and translate them into actionable ideas for new products or brands
• Develop Concepts
• Turn insights into compelling brand and product concepts
• Collaborate with creative and R&D teams to shape the core idea, flavor direction, and brand identity
• Build Testable Products
• Lead the development of new products, including creative direction, packaging design, pricing, and go to market strategy
• Partner with R&D and Ops to turn concepts into real, shelf-ready products
• Test in Market
• Design in-market pilot strategies
• Launch tests quickly and efficiently, balancing speed with actionable learning
• Track Performance
• Use both qualitative and quantitative data to evaluate product and brand performance
• Monitor consumer feedback, velocity, and trade response
• Make Recommendations
• Deliver clear, data-backed recommendations on each test (kill, adjust, or scale)

National Accounts Manager

Senior Marketing Analyst

Brand Manager – Innovation