Downeast Cider House

Brand Manager

• Identify Opportunities
• Monitor trends, consumer behavior shifts, and competitor activity
• Identify whitespace opportunities and translate them into actionable ideas for new products or brands
• Develop Concepts
• Turn insights into compelling brand and product concepts
• Collaborate with creative and R&D teams to shape the core idea, flavor direction, and brand identity
• Build Testable Products
• Lead the development of new products, including creative direction, packaging design, pricing, and go to market strategy
• Partner with R&D and Ops to turn concepts into real, shelf-ready products
• Test in Market
• Design in-market pilot strategies
• Launch tests quickly and efficiently, balancing speed with actionable learning
• Track Performance
• Use both qualitative and quantitative data to evaluate product and brand performance
• Monitor consumer feedback, velocity, and trade response
• Make Recommendations
• Deliver clear, data-backed recommendations on each test (kill, adjust, or scale)

Brand Manager – Innovation