Oversee day-to-day email, SMS, push and in-app notification campaign operations, ensuring flawless execution and timely delivery.
Build custom app-based user selections across push, in-app, email lists and other connected programs for enhanced targeting.
Scope, build, and launch People App–specific acquisition and retention campaigns, including blast and journey-based use cases (e.g., winback, onboarding, high affinity user flows).
Own QA workflows, including link validation, image rendering, data mapping, triggering effectiveness, journey flows, preview testing, and multi-device checks.
Support app developer’s local testing by working in the sandbox prior to app releases.
Manage scheduling, batching, throttling, and send-time logic to optimize throughput (including MPS requirements).
Ensure proper setup of newsletters, lifecycle journeys, real-time alerts, and triggered communications.
Set up or review A/B testing strategies and coordinate rollout of new templates with partners.
Monitor real-time send statuses, error queues, and fallback handling to ensure campaigns fire as expected.
Attend and contribute to initiative planning meetings to understand upcoming People App changes and assess downstream impact on Iterable, data flows, and messaging logic.
Build and maintain reusable checklists and documentation for recurring processes (e.g., how to launch a push, how to launch an in-app message, what key Iterable settings mean).
Develop expertise in the martech stack (ESP, BigQuery, Hightouch, etc.).
Monitor platform health, integration failures, and journey errors; drive real-time response and root-cause investigation.
Oversee management and advise on the data structure/design of stored fields, custom events, and profile data required for handlebar logic and personalization to support outbound People App messaging use cases.
Support advanced capabilities including segmentation, dynamic content rendering, conditional logic, and real-time triggers.
Partner with engineering and data teams to troubleshoot ingestion delays, API throttling, and schema changes.
Manage data hygiene efforts (profile suppression, churn processing, bounce cleanup, inactive segment monitoring, placeholder email management).
Maintain platform folder structures, naming conventions, asset governance, and permission controls.
Provide input on SDK integration gaps and risks, proactively flagging issues pertaining to user registration events, API calls, and profile creation.
Monitor inbox placement, blocklist status, bounce codes, and sender reputation across brands and IPs.
Partner with the deliverability consultant to identify and mitigate risks—spam traps, throttling, complaint spikes, cold IP warming, etc.
Oversee CAN-SPAM, CASL, GDPR, and CCPA compliance across templates, data handling, and unsubscribe processes.
Manage domain-level configurations (SPF, DKIM, DMARC) in partnership with Tech Ops.

Requirements

4–6 years of experience in email, SMS, and/or mobile app messaging operations, marketing technology, or digital platform management.
Knowledge of ESPs, notification systems, mobile SDKs, and/or customer data platforms.
Proven track record managing large-scale email programs.
Strong project management and problem-solving skills, with the ability to juggle multiple priorities.
Excellent collaboration and communication skills to work across editorial, product, data, and strategy teams.
Experience managing vendor relationships and holding partners accountable.

Benefits

medical, dental, vision, prescription drug coverage
unlimited paid time off (PTO)
adoption or surrogate assistance
donation matching
tuition reimbursement
basic life insurance
basic accidental death & dismemberment
supplemental life insurance
supplemental accident insurance
commuter benefits
short term and long term disability
health savings and flexible spending accounts
family care benefits
a generous 401K savings plan with a company match program
10-12 paid holidays annually
generous paid parental leave (birthing and non-birthing parents)
voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

email marketingSMS marketingpush notificationsin-app messagingA/B testingdata mappingsegmentationdynamic content renderingAPI integrationdata hygiene

Soft Skills

project managementproblem-solvingcollaborationcommunicationvendor management