Own the AEO strategy for Docusign globally, defining how we show up in LLMs and other AI-powered search experiences
Build frameworks for which queries, intents, and experiences we prioritize for AEO and related answer-engine surfaces
Partner with Content, Product Marketing, and PLG Product to define content, schema, and UX patterns that increase visibility, reliability, and quality of our presence in AI-driven results
Design and maintain a measurement framework for AEO (e.g., visibility, citations, traffic, share of voice, intent coverage, and downstream conversion where available)
Track ecosystem changes (search engine guidance, AEO rollouts, AI ranking changes) and turn them into clear recommendations for the Global SEO roadmap
Run experiments to understand which signals (content structure, schema, authority, UX) most influence our AEO presence and outcomes
Execute comprehensive technical SEO site audits to identify and prioritize issues that impact crawlability, indexability, site architecture, internationalization, and Core Web Vitals
Partner with Engineering, WebOps, and Platform teams to future-proof the tech stack for SEO and AEO, including automation where possible (e.g., sitemaps, canonical tags, hreflang, redirects, and guardrails in CMS/templates)
Diagnose crawling, rendering, and indexing issues (e.g., JavaScript rendering, canonicalization, robots directives, hreflang, structured data) and provide clear, data-backed recommendations
Maintain and refine international SEO foundations, ensuring correct language/region targeting, hreflang implementation, and localized sitemaps across priority markets
Collaborate with Web and Product to embed SEO and AEO requirements early in discovery, design, and implementation, not just at launch QA
Own SEO and AEO performance analytics for Global SEO: define KPIs, build and iterate dashboards, and partner with Analytics/Data to connect channel performance to PLG metrics (e.g., sign-ups, product activation, revenue proxy metrics)
Lead regular performance reviews across markets, surfaces, and product experiences, highlighting drivers, risks, and opportunities with clear storytelling
Design and run experiments (A/B tests, multivariate tests, holdouts) in partnership with PLG Product and Web to quantify the impact of technical and content changes
Evaluate and communicate the incrementality and ROI of SEO/AEO initiatives to inform investment, headcount, and roadmap decisions
Partner with Analytics to improve data quality and attribution for SEO and AEO, including tagging strategy, event design, and integration with BI/PLG analytics tools
Translate complex technical and AI-search concepts into simple, actionable narratives for non-technical stakeholders
Represent Global SEO and PLG in relevant working groups (e.g., growth squads, AI/ML initiatives, analytics and attribution programs)
Build strong, trust-based relationships with Engineering, WebOps, Product, Marketing, and regional teams to ensure alignment on priorities and trade-offs
Create and maintain documentation, playbooks, and standards for technical SEO, AEO, and SEO QA processes
Informally mentor teammates and partners, raising the overall SEO and AEO literacy of the PLG and Marketing organizations

Requirements

Basic BA/BS degree or equivalent practical experience
5+ years of SEO experience, including 3+ years with a primary focus on technical SEO for large, complex sites (multi-language, multi-region, or multi-domain)
1+ years proven experience optimizing for AEO, preferably for a SaaS company
AI native work experience
Experience with technical SEO fundamentals, including: Site architecture and internal linking; HTTP status codes and 3xx/4xx/5xx handling; Canonicalization and duplicate-content management; XML sitemaps and robots.txt; Meta robots and indexing controls; JavaScript rendering and SEO implications; Hreflang and internationalization; Structured data and schema markup
Experience with AEO/SEO tools (e.g., Google Search Console, GA/GA4, log file analysis, Screaming Frog or similar crawlers, and at least one AEO/SEO platform)
Experience with SQL and/or BI tools (e.g., Snowflake, Looker, Tableau, or similar) to join SEO data with product, experimentation, and revenue datasets
Demonstrated ability to turn data into clear insights and prioritized recommendations, including building dashboards and concise executive summaries
Experience working with content management systems (e.g., Drupal, Contentful) and influencing templates/components for SEO and AIO at scale

Benefits

Paid Time Off: earned time off, as well as paid company holidays based on region
Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
Retirement Plans: select retirement and pension programs with potential for employer contributions
Learning and Development: options for coaching, online courses and education reimbursements
Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

technical SEOAEO optimizationsite architectureinternal linkingcanonicalizationstructured dataJavaScript renderinghreflangXML sitemapsSEO analytics

Soft Skills

data analysisstorytellingcollaborationmentoringrelationship buildingcommunicationprioritizationrecommendation developmentproblem-solvingleadership