Doc's Diesel

Head of Creative

Doc's Diesel

full-time

Posted on:

Location Type: Hybrid

Location: Bryan • Ohio • United States

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Salary

💰 $90,000 - $110,000 per year

Job Level

Lead

About the role

  • Lead and grow the creative team, including the photographer, video content creator, social & partnership strategist, and designers—driving accountability, collaboration, and high performance.
  • Develop and execute a performance-first creative strategy aligned with revenue, customer acquisition, and retention goals.
  • Build and oversee a structured creative testing roadmap across paid channels (hooks, angles, formats, offers).
  • Partner closely with paid media to analyze performance data, identify winning concepts, and scale profitable creative.
  • Oversee the production of video ads, UGC-style content, product creative, landing pages, email/SMS assets, and organic social content.
  • Establish clear briefing processes, feedback loops, and scalable production workflows to increase testing velocity and efficiency.
  • Manage freelance designers, editors, and external creative partners to ensure quality and speed.
  • Maintain and evolve brand voice, messaging hierarchy, and visual identity across Doc’s Diesel and Doc’s Filters.
  • Align creative output with inventory, promotional calendars, and overall marketing initiatives.
  • Report on creative performance, testing cadence, and strategic growth opportunities to leadership, continuously refining systems to improve ROAS and reduce wasted spend.

Requirements

  • 4–8 years of experience in DTC ecommerce creative, with a strong focus on paid media performance.
  • Proven experience building and scaling creative testing systems for Meta, YouTube, Google, and other paid channels.
  • Experience leading creative teams or managing production workflows in a high-growth environment.
  • Strong understanding of direct response marketing, ecommerce funnels, and conversion optimization.
  • Ability to analyze creative performance data and translate insights into actionable testing plans.
  • Experience collaborating closely with paid media buyers to scale profitable campaigns.
  • Strong copywriting and messaging development skills.
  • Highly organized with experience managing multiple campaigns and production timelines simultaneously.
  • Comfortable operating in a fast-paced, performance-driven ecommerce environment.
  • Auto Parts Experience or Interest is preferred.
  • Experience marketing a physical product online is required.
Benefits
  • Competitive salary
  • Health, Vision, Dental, and Life Insurance offerings (available after 90 days of employment)
  • Retirement plan with Simple IRA and 3% company match (available after 60 days of employment)
  • PTO (available after 60 days of employment)
  • Company-sponsored employee-only YMCA membership (available after 60 days of employment)
  • No Entitlement Self-Funded Quarterly Incentive Program if profit is met (available after 90 days)
  • Opportunities for growth within a rapidly scaling ecommerce organization
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
creative strategycreative testing systemsdirect response marketingecommerce funnelsconversion optimizationcopywritingperformance analysisvideo productionpaid media performancecampaign management
Soft Skills
leadershipcollaborationaccountabilityorganizationcommunicationhigh performancefeedback managementscalabilityadaptabilitytime management