Doc's Diesel

Chief Marketing Officer – CMO

Doc's Diesel

full-time

Posted on:

Location Type: Hybrid

Location: Bryan • Ohio • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $NaN per year

Job Level

Lead

About the role

  • Lead the marketing and creative organization by setting clear priorities, direction, and expectations so the team operates as one aligned group.
  • Manage ecommerce and marketing (growth and creative)
  • Own product launch planning and execution, working closely with operations to ensure marketing, inventory, and timing are fully aligned.
  • Guide customer growth strategy across paid media, ecommerce, and retention with a strong focus on efficiency and profitability.
  • Reduce reliance on outside agencies by building strong internal ownership, structure, and operating rhythm.
  • Shape creative direction and standards so campaigns, ads, and launches are effective, on-brand, and consistently improving.
  • Improve customer retention and repeat purchase behavior through thoughtful email, SMS, and post-purchase initiatives.
  • Continuously improve the ecommerce experience, focusing on conversion rate, bundling strategy, and checkout flow.
  • Establish simple, trusted reporting that helps the team understand what’s working, what’s not, and where to focus next.
  • Stay close to performance and spend decisions, balancing growth goals with contribution margin and inventory realities.
  • Bring fresh perspective, energy, and outside thinking while staying grounded in what actually drives results.
  • Communicate clearly and consistently with leadership and cross-functional partners so there are no surprises.

Requirements

  • 5–10+ years of experience leading marketing for a direct-to-consumer ecommerce brand.
  • Experience with product-driven ecommerce brands
  • Demonstrated success scaling growth while maintaining profitability.
  • Strong understanding of ecommerce fundamentals, including CAC, LTV, and contribution margin.
  • Comfortable working in a fast-paced, founder-led environment where ownership matters.
  • Experience building and managing in-house marketing teams and reducing agency dependence.
  • Hands-on ownership of paid media strategy across platforms like Meta and Google.
  • Preferred Qualifications Experience in automotive or aftermarket
  • Proven ability to help a growing brand mature into a more scalable, well-structured operation
  • Hands-on experience with email and SMS platforms (Klaviyo or similar).
  • Strong creative judgment—even if you’re not the one designing yourself.
  • Ability to step into execution when needed and lead from the front.
Benefits
  • Health, Vision, Dental, and Life Insurance offerings (available after 90 days of employment)
  • Retirement plan with Simple IRA and 3% company match (available after 60 days of employment)
  • PTO (available after 60 days of employment)
  • Company Sponsored employee only YMCA membership (available after 60 days of employment)
  • No Entitlement Self-Funded Quarterly Incentive Program if profit is met (available to participate after 90 days of employment)
  • Opportunities for professional growth and development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ecommerceproduct launch planningcustomer growth strategypaid media strategyconversion rate optimizationemail marketingSMS marketingperformance reportingprofitability analysiscreative direction
Soft Skills
leadershipcommunicationstrategic thinkingteam alignmentcreative judgmentexecutionadaptabilityownershipcollaborationproblem-solving