Do You Convert

Marketing

• Manage the creation of campaigns based on stated goals of client
• Maintain accuracy of price points, community status (sold out, coming soon, etc), and any listed features
• Track, report, and analyze website analytics on all social campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and images for all social campaigns to maximize ad spend ROI
• Coordinate with individual builder partner requests and goals
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor SEM campaigns
• Identify SEO opportunities based on SEM data and results
• Edit and update existing email marketing templates
• Regular analysis and reporting of research findings
• General support and assistance for our builder partners

Marketing Strategist

Performance Marketing

• Execute tests, collect and analyze data, identify trends and insights to achieve maximum results across paid channels
• Identity changes in the digital marketing landscape and help develop strategies for client results
• Maintain accuracy of price points and ad copy
• Optimize bidding strategies for maximum efficiency
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Perform ongoing paid keyword discovery, expansion, and optimization
• Research and analyze competitor SEM campaigns
• Coordinate with individual client requests and goals

SEM/PPC Specialist – Paid Search, Paid Social

Graphics Designer

• Creating design assets for campaigns, print materials, signage, and brand touchpoints
• Exhibit excellent skills in project management and client communication
• Execute and manage the day-to-day responsibilities of our creative services department
• Demonstrate exceptional design abilities, great attention to detail, follow brand guidelines, and be able to collaborate with others on the team and across the organization

Graphic Designer – Homebuilding Industry

Sales

• Assist with onboarding new Online Sales Specialists
• Facilitate training programs
• Collaborate with builder partners for recruitment and hiring
• Conduct training presentations
• Create new training content

Marketing Strategist

SEM/PPC Specialist – Paid Search, Paid Social

Graphic Designer – Homebuilding Industry

Online Sales Coach