Do You Convert

Creative Strategist

• Own the day-to-day client relationship for assigned home builder accounts, including communication, project status, and expectation management
• Build strong, trusted partnerships with clients through proactive outreach and a deep understanding of their brand and business goals
• Translate builder marketing strategies into compelling, on-brand creative deliverables
• Create design assets for campaigns, print materials, signage, and brand touchpoints to support the creative team as needed.
• Collaborate with internal team members to deliver work on time and on strategy
• Follow brand guidelines with exceptional attention to detail
• Have experience in print production.

Creative Client Lead

Performance Marketing

• Manage and optimize paid search and paid social campaigns across Google and Meta on behalf of clients
• Handle budgets, bidding strategies, ad targeting and creative, keeping everything running efficiently and on-spend
• Dig into analytics to spot trends, surface insights and continuously improve campaign performance
• Conduct ongoing keyword research, expansion and refinement
• Track, report and analyze website analytics and campaign data
• Stay curious about changes in the digital marketing landscape and bring ideas to the team

SEM/PPC Specialist – Paid Search, Paid Social

Digital Marketing

• Manage search engine marketing, Facebook/Instagram, email marketing, and other marketing activities for home builders and developers across North America
• Manage budgets, ad targeting, and creative
• Provide top-notch customer service and empathy for builder partners
• Manage the creation of campaigns based on client goals
• Maintain accuracy of price points, community status, and any listed features
• Track, report, and analyze website analytics on all social campaigns
• Manage campaign expenses, staying on budget and estimating monthly costs
• Optimize copy and images for social campaigns to maximize ROI
• Execute tests, collect and analyze data, identify trends and insights for paid search campaigns
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing keyword discovery and expansion

Digital Marketing Account Strategist

Social Media Manager

• Write and edit compelling social media copy for homebuilder clients across platforms (Instagram, Facebook, TikTok, LinkedIn, and more)
• Edit short-form and long-form video for social distribution
• Design on-brand graphics and social posts using provided assets and brand guidelines
• Build and maintain content calendars and posting schedules for multiple clients
• Track performance data and report on what's working, adjusting strategy accordingly
• Coordinate asset collection and communication with builder clients
• Support Do You Convert's own organic social presence as needed

Creative Client Lead

SEM/PPC Specialist – Paid Search, Paid Social

Digital Marketing Account Strategist

Social Media Specialist – New Home Industry