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Digital Marketing Account Strategist
Do You ConvertDigital Marketing Account Strategist managing various marketing channels for homebuilders in North America. Remote opportunity requiring significant digital marketing experience and home builder industry knowledge.
About the role
Key responsibilities & impact- Manage search engine marketing, Facebook/Instagram, email marketing, and other marketing activities for home builders and developers across North America
- Manage budgets, ad targeting, and creative
- Provide top-notch customer service and empathy for builder partners
- Manage the creation of campaigns based on client goals
- Maintain accuracy of price points, community status, and any listed features
- Track, report, and analyze website analytics on all social campaigns
- Manage campaign expenses, staying on budget and estimating monthly costs
- Optimize copy and images for social campaigns to maximize ROI
- Execute tests, collect and analyze data, identify trends and insights for paid search campaigns
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing keyword discovery and expansion
Requirements
What you’ll need- Home builder experience required
- 3+ years of proven digital marketing experience and success driving traffic that converts
- 2+ years of previous experience with both paid search and social advertising
- Experience with Google Analytics - experience with Google Data Studio a plus
- Strong analytical, technical, and written communication skills
- Willingness to learn from our proven team members and also an ability to self-teach when provided with great resources to draw from
- Organized and driven approach to your career
- A general passion for House Hunters International on HGTV (optional, but strongly encouraged!)
Benefits
Comp & perks- Fully remote working position
- Opportunities for training and support
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
search engine marketingemail marketingsocial advertisingcampaign managementwebsite analyticscopy optimizationkeyword discoverydata analysisbudget managementROI maximization
Soft Skills
customer serviceempathyanalytical skillswritten communicationorganizational skillsself-teachingdriven approach